Avoid This Big Mistake If You Want to Attract More Customers in 2023

If you are looking for a sales copywriter who understands how to get people to buy your stuff, listen up!

(2 minute read.)

This will completely change how you approach client acquisition in 2023 because…

The world has changed.

The economy has changed.

The market has changed….

…and it will never be the same.

All the things that we used to do…

…we will no longer do.

Challenges we never thought of will be (and have been) thrust upon us.

Failing to understand this will put you deeper and deeper into a black hole.

Failure to See Change Will Be Costly

Good effective and persuasive copywriting is all about understanding your market…

… and your customers in that market.

Right now, the market has changed.

Right now, your customers in that market have changed.

You need to meet them where they are.

You need to enter the conversation they are already having in their heads.

Failing to do this will keep you from connecting with your audience and getting their business.

Ultimately, your sales will grind to a halt—just like our economy.

Your copy must be empathetic to your audience’s New World View.

Once you do this…

…you are on your way to persuading your customers to your way of thinking.

That’s the goal, right?

I hope it is.

The Big Problem of Where We Are Today…
And Why You Need This Sales Copywriter

Unfortunately, the problem today is that most sales copywriters are still writing copy as if they are still living in December of 2019.

As you can clearly see, we are not!

We are living in a world of…

  • Upheaval
  • Inconveniences
  • Drastic changes
  • New challenges

… and new ways of thinking.

No longer are people interested in 10X-ing their lives.

They are more concerned about holding on to what they have.

With more than 40 million thrust into unemployment

… most people want to get back to the way things were.

They are no longer concerned with maximizing their lives to a 10X level.

They no longer want to quit their jobs and chase some online business opportunity that promised they could make a year’s salary in a month.

They just want to hold onto their current job!

This New World View holds true across all strata (industries, markets, products, services, etc.).

Whether you are selling information, packaged goods, online services, etc., people have changed the way they look at the world and how they spend their time and their money.

The biggest mistake in marketing in this New Age is failure to understand this and take appropriate action.

Failure to understand where your customer is right now will lead to…

 … deleted emails… low conversions… and dismal sales. 

This can’t be stressed enough, so I won’t bother trying.

But you need to get this right!

How Do You Get Out of This Mess?

I’ve put together a list of 12 imperatives that you must have in your sales copy if you want to connect with your audience.

Otherwise, you will fail to make sales in the New Age.

I have researched and observed this new market mindset, and it isn’t pretty.

However, it can be tamed with the right approach.

I have come up with a simple protocol for creating meaningful copy that gets people to act and buy your stuff.

If this is something you want to know more about, please reach out to me.

Contact me here: Ash@FreshSalescopy.com

Who Am I and Why Should You Care?

I’m Ash Waechter (pronounced Weckter), and I have been writing sales copy for the past five years, and I have been involved with online marketing for over 15 years.

I don’t like to talk about myself, so I will let others do it for me…

“Ash was instrumental in getting our sales message focused so it was on target, inspiring and professional. He was easy to work with, and his knowledge and expertise in this area is unique and refreshing. I highly recommend using Ash for your sales pages, sales e-mails or any other sales message for your product and services.”

Hans Hanson, Founder GetCollegeRight.com

“I came out of the advertising business, and I could tell Ash was a great copywriter when I first read his work. My suspicions were confirmed when I retained him for an important project. He is a real value if you need powerful copy. I recommend him.”

Mark Sanborn, Leadership Keynote Speaker & Best-Selling Author

“Ash was contracted to work on many eLearning modules for the School of Social Work at UNC. I couldn’t be happier with the results I got from Ash. He was diligent, meticulous, and delivered everything on time or even earlier than expected. I couldn’t have asked for a better partner in developing these eLearning modules. No job was too big or too small to work. He took pride in every project I gave him.”

— John Anderson, eLearning Developer, the University of North Carolina at Chapel Hill

What Do You Get by Working with Me?

By hiring someone who understands the new market mindset, you can be sure that your sales copy speaks to people where they are now.

With a professional copywriter who has a deep understanding of human behavior and how it deals with stress, you can expect…

  • Higher open rates
  • Higher readership
  • Deeper involvement
  • Deeper commitment
  • Higher conversions
  • More sales

The best things about working with me are…

  • I’m NOT a prima donna. I take criticism with ease.
  • I get my work done before deadlines.
  • I give professional guidance when needed.
  • I have a “can-do” attitude and love to face new challenges.
  • Stickler for details.
  • Team player.
  • Work amazingly fast.
  • I keep my clients up to date on my progress. No ghosting!

Let’s “talk” about your project

And I really do mean talk.

I don’t give hard sales pitches.

I like to have a discussion, so I know if we are a good fit.

I want to know where you need help and how I fit in with your expectations.

Just email me and let me know what your situation is and what you are looking for.

I usually respond within a few hours.

From there, we will set up a time to talk on the phone.

How does that sound?

Sounds good to me, too!

Here is the best way to reach me:


During our call, we will discuss project pricing, my recent work, and how we can get you moving as quickly as possible.

To your success!

Ash Waechter
Sales Copywriter

P.S. When you reach out to me, there is never any obligation to do any business with me. I won’t put you on an email list ever!

Remember: You CAN’T approach online marketing the same way you did back in December 2019.