Double Your Monthly Revenue with This One Simple Email Trick … Pt 3

How to Stand Out in an Overcrowded Market

The market for coaches of all kinds is getting very competitive.

Since our lockdowns during Covid, many people have turned away from returning to the office.

Instead, they are throwing their hats in the ring to start their coaching business.

There’s a ton of competition out there.

I’m on dozens of marketing lists for coaches and mentors in the real estate investing space.

Every day, I see more and more coaches jumping in.

It’s getting crowded!

And more and more of your prospects are opting to return to a job rather than risk a new real estate investing venture.

So, more coaches.

And fewer prospects.

This only makes your job that much harder—with more ads, more emails, more calls, and chasing after people.

This is why you must get them out of their daily routine (a.k.a. pattern interrupt) and pay attention…

… to your emails!

You must bring the news and trending topics to their doorstep loud and clear…

… and make them understand how important and much better real estate investing is compared to a 9-5 job.

But telling your personal story is not enough.

You need to show them how your solution relates to the world they are seeing on their screens.

Ultimately, you need to talk about what THEY are interested in, not what you are interested in.

Don’t Waste Anymore Time

As a real estate investor yourself, you know that the best time to invest in real estate was 20 years ago…

… and the second best time to invest in real estate is now.

It would stand to reason that you would follow the same advice regarding email marketing, right?

The best time to invest in your email marketing was ten years ago.

Before I tell you how you can use news-based emails in your email campaigns…

Let me quickly introduce myself.

My name is Ash Waechter (pronounced Weckter).

For the past three years, I worked for Anderson Advisors.

I was one of their in-house staff email copywriters.

They grew from 132 employees to over 500 during my time at the company.

This is a 300% growth in three years.

While at Anderson Advisors, I wrote over a thousand emails.

  • I wrote emails promoting webinars that had over 4,000 attendees.
  • I wrote emails that pushed $2,997 products.
  • I wrote emails to get people to rate us highly on Facebook, Trust Pilot, and Google.

I also wrote opt-in pages, sales pages, offer pages, lead magnets, and other marketing collateral.

I covered a lot of ground.

Even when we hired an outside copywriting agency to handle our overflow copywriting needs, I was still the “go-to guy.”

My copywriting expertise was often validated when my boss would come to me and say…

We paid this unnamed copywriting agency over $15,000 monthly to write email copy.


I had to rewrite nearly 80% of their emails!

Needless to say, we dropped them.

Making dry topics such as asset protection and tax planning sound exciting is not easy.

It was tough.

But I made it work—especially when I discovered the power of…

… entering the conversation already taking place in the customer’s mind.

And when I started incorporating news-based emails into my email campaigns…

…my open rates and CTRs took off like a tech stock.

And my attendance rates for online events increased dramatically.

Based on industry benchmarks set by MailChimp and Active Campaign, my email copy surpassed industry averages for open rates and clickthrough rates.

Now, I’ve saved the best for last.

When the WEF (World Economic Forum) announced their plans for a Great Reset and said…

… “You’ll own nothing and be happy”…

… I used those words in the subject line for an email about using LLCs to hide ownership of assets, thus “owning nothing.”

My subject line was…

“Own Nothing and Be Happy”

My fellow copywriter said to me…

“Wow, that’s on fire!”

And it was because that one email got a whopping 63% open rate.

Again, I made a trending topic in the news (a.k.a. “the conversation taking place in your customer’s mind”) relatable to our audience’s main concerns.

I successfully attached a trending topic to our main service offering.

With enough digging and research, anyone can do this.

How Can You Use This Strategy in Your Emails?

Now, imagine if you had these news-based emails for yourself.

How much would that change things for you?

Could you go from struggling to $20,000 a month in new revenue?

Or maybe, from doing okay to over $100,000 a month.

Or maybe even save your coaching business and never have to go back to a J.O.B.

I’ve seen all kinds of scenarios.

And one thing holds true…

… news-based emails win every time.

It’s been my secret weapon for outstanding KPIs.

Now, you could stop here and start writing news-based emails yourself, but I must warn you…

It’s a lot of work.

You must find the right trending topic and make it highly relatable to your offer.

If you don’t, then there could be trouble.

You can’t just shoehorn any celebrity gossip into your email.

It will seem like clickbait.

And you will get marked as spam.

This is how amateurs do it.

There’s a pattern and pace you need to master to make this work magically.

Done right, and you have a goldmine on your hands.

What about training?

Now, you can get training on how to use my News-Based Email Copywriting Formula.

But it’s not for sale.

And getting the full training would require a lot of time and money.

And you may not even get the results you were looking for.

I’ve been a direct response copywriter for many years and mastered this formula through hard work.

I wouldn’t want you to go through all the trial and error that I’ve gone through.

I have a better option for you.

I will do the heavy lifting for you.

I will write the news-based emails for you.

This way, you can focus on the more important parts of your business.

Sounds reasonable, right?

Would you like to know how to get news-based emails delivered to you every week?

Yes, I want to know how to get news-based emails
delivered every week.

If you want to know more about how you can get high-converting news-based emails delivered to you every week, click on the link above.

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DISCLAIMER: Any sales figures stated above are my personal sales figures. Please understand my results are not typical. I’m not implying you’ll duplicate them (or do anything for that matter). I have had the benefit of practicing direct response marketing and advertising since 2016, and I have an established following as a result.

Ash Waechter, 857 Post Rd., Ste. 251, Fairfield, CT 06824

Email or call (203) 209-5284 for customer service!

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