Sales Copy Strategies

/Sales Copy Strategies

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size [...]
By |2019-08-22T16:32:00+00:00February 11th, 2017|Categories: Marketing 101, Sales Copy Strategies|Tags: , |

How to Create a Powerful Amazon Book Description In 10 Easy Steps

How to Create a Powerful Amazon Book Description In 10 Easy Steps 1. A Strong Headline Will Stop Readers in Their Tracks We are bombarded with headlines everywhere we go. Whether it’s a blog, a newspaper article or junk mail, we see and respond to headlines… All. The. Time. Your Amazon book description shouldn’t be any different. You have a product and that product is your book. Don’t forget that. So, you need to sell your product with a very strong headline. Here’s a great example [...]
By |2017-01-20T11:03:23+00:00January 20th, 2017|Categories: Sales Copy Strategies, Self-Help Author Marketing|Tags: |

Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

Why Calls-to-Action Are So Important to Your Amazon Book Descriptions   The sad reality (for authors, that is) is that barely any Amazon book descriptions have a call-to-action for their books. Why? Because most of the time these blurbs (or book descriptions) are written by the author themselves or by someone doesn’t know anything about direct response copywriting. If we learned anything from the advent of sales landing pages is that you need a call-to-action to make a sale. A s [...]
By |2018-04-23T17:17:00+00:00November 18th, 2016|Categories: Sales Copy Strategies|Tags: |

Bad Advice on Keeping Your Amazon Book Description Short

I’ve read some bad advice on writing an Amazon book description by an author of eight books, and that advice was to keep your book description on Amazon to less than 150 words. Why was this advice given? Who knows? But it’s bad advice. The person reading your book description on Amazon is about to BUY a book that they will READ, so sparing them more reading is NOT the strategy you should be using here. People who buy books aren’t afraid to read, but they are afraid of buying the WRONG b [...]
By |2016-11-18T10:39:37+00:00November 18th, 2016|Categories: Sales Copy Strategies, Self-Help Author Marketing|Tags: |

Seven Ways to Market Your Brick & Mortar Business on the Internet

[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size [...]
By |2019-08-28T14:54:46+00:00October 9th, 2016|Categories: Sales Copy Strategies|