AshNero

/Ash Waechter

About Ash Waechter

Ash Waechter is a direct response copywriter who helps small businesses sell more products and services online. He also writes SEO copy for attracting readers from around the web.

Why Small Business Should Be More Like Shark Tank Contestants and Less Like the Big Brand

Why Small Business Should Be More Like Shark Tank Contestants and Less Like the Big Brands I’ve watched a number pitches on Shark Tank (the TV show) to see the similarities of what we see on that show and how poorly most small businesses advertise their products and services. If small businesses paid a little more attention to the pitches on Shark Tank and less time watching Super Bowl commercials, their advertising and marketing would go a lot further. Most small businesses (and big br [...]
By |2018-05-08T16:20:11+00:00February 27th, 2018|Categories: Marketing 101|

Blogging: An Essential Part Of A Successful Business

Blogging: An Essential Part Of A Successful Business There has been an ongoing debate whether blogging is still relevant today in the age of social media marketing. We’re here to say that it doesn’t matter if you’re a small business or a multinational company, having a blog is an important part of your online content marketing strategy. There are plenty of reasons for this - like the fact that you can use a free blogging platform like WordPress for the awesome blogs - but today we are [...]
By |2018-02-23T15:38:00+00:00February 22nd, 2018|Categories: Marketing 101|

Why I Recently Paid $47 For a 37 Page eBook

I recently paid $47 for a 37 page eBook. And you know what? It was worth it. Why? Because it solved my most immediate problem. And that’s the trick of being successful in selling your products—whether it’s in print or interactive. You need to solve an immediate and pressing problem. Before I go into how you can do this, I will tell you the quick story that led me to buy a 37 page eBook for $47. I run ads on Facebook and I was having trouble complying with their Adve [...]
By |2018-01-31T16:53:49+00:00January 31st, 2018|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |

How Self-Help Authors Can Turn Their Published Books Into Cash Machines

How Self-Help Authors Can Turn Their Published Books Into Cash Machines   If you’re a published author, you know all the hard work you put into writing your book and getting it published—whether it’s with a publisher or self-published. You spent many months writing your book. And then rewriting your book. And then editing your book. And you probably enlisted the help of many people to get your book in saleable condition. You hired a professional editor to really make your [...]

How Life Coaches Can Make Big Money

How Life Coaches Can Make Big Money   The best way to get lifelong clients for life coaching is to create an information product that introduces your services. There are many advantages of selling an information product versus just selling a book on Amazon. Putting together an information product takes less time to put together than a book. An e-book or a regular book has a strict format, so it takes a bigger thought process to put it together. This is why so many life coaches [...]
By |2018-01-12T20:17:11+00:00January 9th, 2018|Categories: Marketing 101|

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon   We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, Expedia, Priceline, [...]
By |2018-01-12T20:18:59+00:00January 2nd, 2018|Categories: Marketing 101, Why I Do What I Do|

How to Finally Get Your Self-Help Book to The Top of Amazon

How to Finally Get Your Self-Help Book to The Top of Amazon   There are many authors who are kicking and scratching their way to the top of Amazon. It’s tough out there, and it gets tougher every day. Even if you’re not already doing this, you can be sure your competition is blogging, Facebooking, You Tubing and Tweeting every second of every day. And if they’re not doing it themselves, then they’re paying someone on Fiverr to do it for them! How do you compete with tha [...]

Why I Do What I Do Part 1

Why I Do What I Do Part 1   This section (Why I Do What I Do) will get back to the meaning of the term “blog.” For those who don’t know, the word “blog” is a derivative of the word “weblog” as in “web” + “log.”  And the word “log” as defined in Oxford’s dictionary means an accounting of what happened as in a ship’ s log or a pilot’s log. Star Trek fans have heard of the ”captain’s log” as reported by Captain Kirk, or the “ship’s log” as re [...]
By |2017-12-27T06:53:34+00:00December 4th, 2017|Categories: Sales Copy Strategies|

7 Myths About Creating and Selling Information Products

7 Myths About Creating and Selling Information Products   Myth #1: Nobody buys this stuff. It’s all about eBooks It’s true that if you only sell an eBook on your website, very few people will pay a high price for it. At one time (let’s say ten years ago) that may have been the case, but thanks to Amazon and Kindle, those days are over. However, if you package your information product in a way that has a high-perceived value AND you sell it using the right system, people will gla [...]
By |2017-12-27T06:50:37+00:00November 28th, 2017|Categories: Marketing 101, Sales Copy Strategies|

You Don’t Have Time to Waste On Your Publishing Career

You Don’t Have Time to Waste On Your Publishing Career If you’re young and have your whole life ahead of you, don’t bother reading this.   This is for everyone else—everyone else who doesn’t have time to waste on learning how to make a serious passive income. It’s for everyone who doesn’t have time to figure out how to make some money to retire on. It’s for everyone who have tried everything else. It’s for those who have a little money put away, but not enoug [...]
By |2017-12-27T06:49:20+00:00November 21st, 2017|Categories: Self-Help Author Marketing|Tags: |