Money Minders Sales Page

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Project Description

Project: Sales page for a membership program. This sales page taps into many emotions parents go through while raising their children. The parents are reminded about why it’s important to rear children properly early on to avoid disasters down the road.

Backed by statistics, stories, and real-world illustrations, this sales page gets to the raw emotions that many people feel about money. It sucks you in.

Also, this page reveals facts very few people have heard of but are highly interested in–such as becoming a millionaire by 55 while on $50,000 salary.

This page also answers many objections such as… costs too much… better deals from competitors… don’t have time…etc.

Objective: Get people to purchase a monthly membership.

Team & Role: Copywriter

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In-Person Course Sales Page

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About the Client

The Spyder Institute is an online teaching school for professionals. Using a real instructor, they host live online classroom learning in several areas of interest, such as Leadership, Interpersonal Communications, and Project Management.

What did they want?

They wanted a new sales page to increase enrollment.

My approach to the copy

Since their current copy was heavily based on the features of the course (i.e., course curriculum, classroom times, etc.), I chose to add benefits to those features.

The previous copy was focused on being a better communicator and ended right there. My approach focused on being a better person admired by family, friends, co-workers, superiors, subordinates, etc. I wanted to make it more personal and emotional, so the reader really feels they are missing out on life’s big opportunities if they don’t become a better communicator.

 The previous copy was very general and had little to visualize other than “be a better communicator.” After reviewing the course details, I realized that being a better communicator came down to three main concepts: having the correct body language, using the right words, and having the right approach. I used this theme throughout the copy, so the reader had something to visualize and identify with.

I wanted to make the end user feel like they had nearly unlimited power in controlling their environment and the people in it. This sense of empowerment was absent in their previous copy.

Throughout my copy, I used Blair Warren’s One Sentence Persuasion Course as a framework for my copy. He says, “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”

Plus, I used some great tactics discovered in Russell Brunson’s Perfect Webinar Secrets program.

Bonuses

The course provided many learning materials, but they weren’t emphasized in their original copy. Also, nothing really happened after a prospective student enrolled in the course and paid their money. I wanted to ensure that they knew they would get something right after signing up, so I introduced a workbook and a user guide to be delivered to their inbox.

I also introduced the concept of Bonuses, which the client loved. Some bonuses were time-sensitive. I used Alex Hormozi’s 100M Offers framework to offer these bonuses.

Result

The client was thrilled with this campaign’s results. They hired me to write another campaign for another course where they are looking to increase enrollment. They were so impressed with my copy and the power it had to persuade, they raised the price of their course from $299 to $497 and still filled the event.

JV Partner Opt-In Page

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About the Client

Anderson Business Advisors is a tax planning and asset protection law firm. They host free webinars to generate leads to introduce their products and services to potential clients. After the webinars, attendees can get discounted prices on their primary service package, which sells for $2,997.

What did they want?

They needed a registration page for a joint venture event with real estate investing expert Chris Prefontaine.

My approach to the copy

One of the biggest obstacles people have when it comes to real estate investing is that most new real estate investors feel there are only a few choices. Either they must be a landlord with tenants or flip a property for a profit. I wanted to dispel that myth right there in the heading.

I wanted to highlight the method for making big profits using the 3 Pay Day System.

We ran several webinars a week (see other samples), but this one was different from the others. Therefore, I needed to emphasize the word NEW even though this was met with some resistance (see Challenges below.)

Introducing the speakers

Our audience was used to seeing the same two speakers at most of our events. We needed to clarify that this event was a NEW event with NEW speakers. Our audience responded to the emails very well.

Challenges

While our JV Partner, Chris Prefontaine (a.k.a. The Smart Real Estate Coach), has some aggressive promotional campaigns, ours was a little different. I needed to incorporate the enthusiasm of Chris Prefontaine with the tempered voice our audience was used to.

While initially getting resistance from the marketing department, I know—and they have soon found out—that telling people precisely what you want them to do increases conversions. Therefore, I said, “Fill out your name and email on the right to get your FREE pass to this one-time special event…”

Also, I needed to show how these two speakers fit together. Chris Prefontaine showed our audience how to make money in real estate, and Clint Coons spoke about how to protect your assets once you make money in real estate.

Result

This event proved to be one of our best events for various reasons. We had high registrations, a fantastic show-up rate,  and an excellent profit. Please get in touch with me for the KPIs for this event.

Please contact me to see the sales page for the $2,997 package we sold. I can present here for obvious reasons.

RAL Post Event Emails

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Project: Post-event emails to buy a service package

Objective: Get people to see the offer.

Team & Role: Lead Copywriter

Challenge: To get people to believe they need this service package

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Residential Assisted Living Email Campaign

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About the Client

Anderson Business Advisors is a tax planning and asset protection law firm whose audience is mainly real estate investors. They host free webinars to generate leads to introduce their products and services to potential clients. Occasionally, they have a JV event with another business specializing in real estate.

What did they want?

They need emails to promote a JV venture with Residential Assisted Living Academy. RAL Academy helps entrepreneurs in the real estate space create residential assisted living facilities. These are highly profitable businesses. This event was to showcase RAL Academy to Anderson’s audience.

My approach to the copy

My approach was to be very inspirational. This was the nature of Gene Guarino, the founder and CEO of RAL Academy. While the emails were written by someone else, I wanted to inject some of Gene’s infectious enthusiasm. Also, I wanted to ensure the audience knew how great of an opportunity this was.

Challenges

Since this online event (see event copy here) covered two topics—residential living and asset protection—I had to write an email that appealed to both subjects but not get lost in the weeds with too many details.

In the first email, I wrote about the asset protection only in the P.S., so it appeared to be like a “bonus” that was needed once you succeeded in making lots of money in Residential Living investing.

Another challenge was the client insisted on using the same landing page for all their events. Therefore, more selling needed to be done in the emails. In other words, it wasn’t just about selling the click because once they got to the landing page, there wasn’t much copy on the page. Therefore, more copy had to be written in the emails. The good news is that these were the most read emails, with a readership of 84%, according to HubSpot data.

Results

This was an incredibly successful event—surpassing attendance sign-ups and attendance records for previous events. Also, the event was incredibly profitable, bringing in over $500,000 in sales. The offer page for this event can be seen here.

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Related Materials:

Post-Event Offer Page

Post-Event Emails

Asset Protection Webinar Promotional Emails

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About the Client

Anderson Business Advisors is a tax planning and asset protection law firm. They host free webinars to generate leads to introduce their products and services to potential clients. After the webinars, attendees can get discounted prices on their primary service package, which sells for $2,997.

What did they want?

An email series to promote their monthly webinar series.

My approach to the copy

 This approach was to dig a little into the pain of what people were feeling in 2020—coming off the fake pandemic. Many people were uncertain about their futures and the future of America.

I wanted to meet them where they were. As Robert Collier once said, “You need to enter the conversation already going on in their head.”

I wanted to empathize that during challenging times, criminal activities rise. This means that they need to be extra diligent in protecting their assets. And this was true. There were a lot of frivolous lawsuits beginning in 2020, and experts feared many more.

I also showed clear benefits of attending the event and why it was urgent to protect their assets.

Challenges

Because this event was held every month and we were sent to the same list, the copy needed to be fresh and arouse curiosity.

Also, the landing page for these emails was the same for every campaign. Therefore, more needed to be said in the emails.

Results

These events proved to be quite profitable. My email copy for these events helped them grow from 800 to over 4,000 sign-ups every month we held these events.

Link to PDF

Related Materials

Here is a landing page for these events

Here is an email series for the post-event offer