Finally, the Simple 2-Step Strategy for Dentists to Attract Top-Level Dental Patients Using Facebook
In this easy-to-read post, you will learn how to increase your monthly income easily by applying this ONE simple rule to your Facebook posts, blog posts and articles.
Instantly, you will see a return on your investment when you implement this strategy into your online marketing campaigns.
With the way things are in our hyper-competitive world today, this may be the last best secret in dental marketing you’ll ever hear about.
This simple 2-step strategy will win over the hardest of patients to convert. No matter how much you know about marketing your dental practice, I’m sure you haven’t heard anything like this before.
Too many dentists currently advertise their high level services to a cold audience (see below). This simply will NOT work.
High level services like dental implants which costs thousands of dollars is not an easy thing to sell—well, that’s if you do it the way everyone else does it.
Everyone has been searching for the X-Factor when it comes to attracting these top-level patients. Fortunately for you, it’s finally here! This is the only way to make your dental marketing truly bulletproof.
If you want to learn this NEW marketing strategy that anyone in your office can do, then read on…
First, let’s get a few definitions out of the way…
Cold audiences are people who have NEVER heard of you before. Warm audiences are people who have heard of you, and hot audiences are those who have done business with you.
When dealing with a cold audience, you can’t just throw ads in front of them and beat them into submission. You have to warm them up first.
In other words, you have to turn a cold audience into a warm audience. Then you can safely sell your high-level dental services to them.
How do you warm up a cold audience?
There are two ways to do that. There is the hard way, and then there is the easy way. Which one would you prefer?
Okay, we’ll go with the easy way, but first let’s talk about the hard way so we’re all on the same page. The hard way is to get people to your website and hope they will warm up to you and call you. Not likely.
If you struggled to bring in patients at the low end, hoping to bring them up to your higher level services, this is the short-cut you’ve been waiting for.
Once your cold audience has visited your website, you can re-target them with ads.
Re-targeting with ads means showing them ads wherever they are on the internet. Have you ever noticed that after you visited a website, there are ads regarding that same product or service that seem to pop-up on another website? That’s re-targeting, and it’s a very effective strategy if done right.
The secret to your success is doing it right!
The problem is when you send people to your website, it’s often done incorrectly. The ads end up being too general, such as “Book an Appointment.” Nobody responds to vague requests.
To do your advertising right, you need to be more specific—such as an ad specifically regarding dental implants. That will get their attention.
Now that you know a little about re-targeting, let’s jump right into step one.
The beauty of Facebook is that it provides a great platform for getting the attention of your cold audience. The use of Boosted Posts makes it easy to warm up your audience.
These boosted posts look like regular posts, so your audience is more likely to comment on them, share them, and click through to wherever you want to send them—mostly likely to your website.
Now the secret is to NOT just boost any post.
Most posts on dental Facebook pages are really, really, really lame. I hate to be so blunt, but it’s the truth.
When it comes to boosting posts, you want to boost a post that’s worth reading. If you’re targeting patients who might have a need for dental implants, then you’ll want to have a post about dental implants, right?
But your post shouldn’t be just any post about dental implants. Those posts and articles can be dry and impersonal. They are often too detailed, too complicated and too technical.
Now, we are going to unlock the secret to attracting high-value dental implant patients…
You want a post where there is human interest. The best kind of post is one that highlights a specific success story. People love reading about other people’s successes. It gives them confidence. You need to empower your audience with the confidence to make a decision—whether it’s the actual procedure, an appointment or a free consultation.
Once these people have landed on your blog post or article on your website, you can now consider them your warm audience. They are now familiar with who you are and how you can help them. You are now ready for step 2.
In this step, you will re-target your warm audience with ads that sell your services. For instance, you can have an ad that says,
“Are you still considering dental implants? Click here to get a FREE roadmap to a beautiful smile with dental implants.”
“Are you still searching for answers to your questions about dental implants? Come in for a FREE demonstration of how dental implants can work for you with our 3D imaging technology.”
As you can see, these ads will be MUCH more effective with an audience that has already visited your website and read a blog post or article about dental implants.
You have now unlocked the secret to attractive top level patients to your practice. It’s easy as 1…2…3
Ash Waechter is a direct response copywriter who helps small businesses sell more products and services online. He also writes SEO copy for attracting readers from around the web.