How to Finally Get Your Self-Help Book to The Top of Amazon
There are many authors who are kicking and scratching their way to the top of Amazon. It’s tough out there, and it gets tougher every day.
Even if you’re not already doing this, you can be sure your competition is blogging, Facebooking, You Tubing and Tweeting every second of every day.
And if they’re not doing it themselves, then they’re paying someone on Fiverr to do it for them!
How do you compete with that?
You can’t—unless you run yourself ragged trying to keep up with them.
The blog posts, Facebook posts, Twitter tweets and YouTube videos crop up and are churned out like a intrusion of cockroaches unleashed on your kitchen floor.
There is just too many to stamp out. They just keep coming and coming.
And then those authors are discounting their books more and more.
First, it may be a one-week promotion, and then it’s a one-month promotion. And then maybe they’ll raise the price. But then it usually settles down to about ninety-nine cents.
How do you compete with that?
You can’t. It’s a game of whack-a-mole. As soon as one author stops their free promotion or heavily discounted book, a new self-help author crops up and does the same thing all over again.
You just can’t whack ‘em fast enough.
And the real scary thing about all this is that book readership keeps going down every year, so it just gets harder and harder for self-help authors to make a serious passive income in this space.
And if do make it to the top, you spend all your time defending your throne by writing more and more books.
It’s like you’re the king-of-the-hill tossing kids to the bottom after they attempt to dethrone you. But they just keeping coming and coming, and you keep churning out book after book.
After all, Tony Robbins only wrote and published 10 books during his whole 30 year career, but yet to remain the king-of-the-hill—or even minor peasant on the embankment—you’d have to crank out at least two books a year.
That’s fine for some, but you can’t spend all your time writing books—especially when all those the other authors are chipping away at your equity.
In order to get to the top of the Amazon, you have to circumvent it altogether
You have to play a different game than all the rest.
Just like a general going into battle with a formidable opponent, you need to re-strategize your whole war campaign. You can’t just go head on—like a pimply teenager going in for his first kiss. You need a real strategy to get to the top of the Amazon mountain.
And guess what?
It doesn’t happen on Amazon.
That’s right. The strategy you need doesn’t rely on manipulating Amazon algorithms or buying reviews on Fiverr.
The quickest way to establish yourself as an authority and get people to buy your book is to establish a base where you are seen as an authority without all the competition getting in your way.
If you look at most authorities in any business, there aren’t too many one-trick ponies who succeed. You can’t be a one trick pony.
The best way to get people to buy your book is to send people to your Amazon page and get them to buy your book, right? Wrong!
Because you would go broke trying to do just that. That’s the going-in-without-a-plan method I talked about earlier.
And if you relied on a FREE traffic source (i.e. blogging, Facebooking, Tweeting), you would have to wait a very long time.
And when you have bills to pay, you don’t have time.
And when the next guy has figured out the strategy to getting to the top of Amazon, you don’t have time to rely on people “Liking” your Facebook page, so they can read your Tweet that sends people to your book—that’s on Amazon where everyone else is.
You need a strong message to get people to buy your book. You won’t succeed with a post or a tweet.
You need to have an organized and reliable traffic stream to get people to buy your book on Amazon.
And you may have seen people who promise to get your book to be a “bestseller”—which is great, but after a short while that status wears off and doesn’t amount to anything.
And when you only have 35 reviews, your audience and friends can see right through that “bestseller” status.
What you need is to have a reliable stream of customers you buy your book, write you a review and do it all over again, so you are seen as a real authority and remain on the best seller list.
The reality of the situation is you have to invest in some kind of reliable traffic source. That means a paid traffic source.
Now, I’m not talking about Facebook ads and Google ads that send people to your Amazon book page (that would be tragic).
Or even getting in a newsletter. I’ve seen all that. It’s a very poor investment.
Because, if you did spend money on an ad campaign to get people to buy your $4.99 book on Amazon, you would go broke pretty fast. You just wouldn’t get enough buyers to sustain that kind of advertising effort.
You need a product that sells for much more money.
Take a look at my upcoming webinar, so you can see exactly how you can get your book to the top of Amazon.
I will show you how you can build a self-help business that’s platform (i.e. Amazon, Udemy, etc.) independent. You can run everything from your own website.
When you have control of everything, you will then be able to see your sales on Amazon sore. But you need to have a strategy to get you there.
My 3 Step Author Profit Formula is that strategy. This strategy lays out the foundation for you to substantially increase your Amazon book sales and reviews.
You will overcome the dilemma of not having enough financial resources to promote your book properly.
In my webinar, I show you in clear details the path to getting more sales on Amazon and making a solid passive income of $12,000 or more per month.
That’s right. My 5 Step Profit Formula shows you exactly how you can make $12,000 a month from your self-help book.
P.S. If any of the information here is wrong, please take it up with management at: email@example.com
If you’re wondering what the missing link to getting your book on the top of Amazon, check the FREE Webinar.
Ash Waechter is a direct response copywriter who helps small businesses sell more products and services online. He also writes SEO copy for attracting readers from around the web.