self-help author marketing

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Why Shark Tank, the TV Show, Gives a Boost to All Contestants

Why Shark Tank, the TV Show, Gives a Boost to All Contestants   The pitches on Shark Tank, to the viewer, are a lot like infomercials. This is the magic of the participant’s success whether they get money of not. Each participant or contestant is able to make a pitch, not only to the sharks, but also to the general public. They are able to describe their target audience… how their product solves a problem… who will benefit… how they benefit and so on. That’s what an infomercial [...]
By | 2017-10-03T17:02:08+00:00 October 3rd, 2017|Categories: Self-Help Author Marketing|Tags: |

Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Don’t Let Your Customer Download a Preview of Your Book  Without Getting Their Info That’s the deal you make with your customer. “You give me your name and email, I will give you a preview of my book.” Your sales page is what gets them excited about your book. You need to have your audience make that commitment. Your email list will sell more books than anything else. (And don’t forget that your book is that gateway to your higher level services). Too many authors offer a book preview [...]
By | 2017-07-24T15:01:10+00:00 July 24th, 2017|Categories: Self-Help Author Marketing|Tags: |