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13 Great Reasons Why You Should Embrace Long Copy in Your Sales Letters

13 Surprising Reasons Why You Should Embrace Long Copy in Your Sales Letters   Whether you’re writing a book description for your book on Amazon, or you’re writing advertising copy for your new product to be sold everywhere, you should embrace long copy and not be afraid that no one will read it. Here are 13 pieces of evidence that long copy still works in our instant video era:   1) Blogs are a popular form of long copy If there is one proof out there that should convi [...]
By | 2018-02-09T20:26:30+00:00 September 26th, 2017|Categories: Sales Copy Strategies|Tags: |

“First Class” is the highest compliment you can bestow upon someone

“First Class” is the highest compliment you can bestow upon someone Next time you give a testimonial, think twice about saying “excellent” or “great.” These are vague… and run neck and neck with one another. But nothing exceeds “first class.” It’s visual. Making things visual will have more impact in the mind of the reader. When I say “First Class” you probably have a mental image of the first class section of an airplane—and being served champagne. Words like “ex [...]
By | 2017-12-27T06:19:19+00:00 September 18th, 2017|Categories: Sales Copy Strategies|Tags: |