branding

/Tag:branding

Stop Building Your Brand and Start Building Your Audience

Stop Building Your Brand and Start Building Your Audience I recently was talking to a speaker/author who had recently written one book. Before creating an audience of people that wanted her services, she already had t-shirts, mugs and other chotskies with her name and logo on them. She was trying to brand herself like Coca-Cola. This is not a good approach, and it’s very, very hard to do. Even Oprah wasn’t Oprah before she was Oprah Winfrey on the local news. You need to walk [...]
By | 2018-05-08T17:33:43+00:00 May 8th, 2018|Categories: Marketing 101|Tags: |