Amazon Book Descriptions

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How to Finally Get Your Self-Help Book to The Top of Amazon

How to Finally Get Your Self-Help Book to The Top of Amazon   There are many authors who are kicking and scratching their way to the top of Amazon. It’s tough out there, and it gets tougher every day. Even if you’re not already doing this, you can be sure your competition is blogging, Facebooking, You Tubing and Tweeting every second of every day. And if they’re not doing it themselves, then they’re paying someone on Fiverr to do it for them! How do you compete with tha [...]
By | 2018-01-12T20:23:14+00:00 December 26th, 2017|Marketing 101, Self-Help Author Marketing|Comments Off on How to Finally Get Your Self-Help Book to The Top of Amazon

Why Your Book Isn’t Selling on Amazon and Elsewhere

Why Your Book Isn’t Selling on Amazon and Elsewhere Your book isn’t selling on Amazon is because of the belief that a fancy title and a snazzy book cover—in which you spent several hundred dollars on—will sell the book. Or the false belief that you just need to send more and more people to your book and they will buy. No. The reason your book isn’t selling is because you’re not selling your book. And to sell your book, you need a sales pitch. I know it’s like sleazy or something [...]
By | 2017-07-12T08:10:50+00:00 July 12th, 2017|Self-Help Author Marketing|Comments Off on Why Your Book Isn’t Selling on Amazon and Elsewhere

How to Create a Powerful Amazon Book Description In 10 Easy Steps

How to Create a Powerful Amazon Book Description In 10 Easy Steps 1. A Strong Headline Will Stop Readers in Their Tracks We are bombarded with headlines everywhere we go. Whether it’s a blog, a newspaper article or junk mail, we see and respond to headlines… All. The. Time. Your Amazon book description shouldn’t be any different. You have a product and that product is your book. Don’t forget that. So, you need to sell your product with a very strong headline. Here’s a great example [...]
By | 2017-01-20T11:03:23+00:00 January 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on How to Create a Powerful Amazon Book Description In 10 Easy Steps

Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

The sad reality (for authors, that is) is that barely any Amazon book descriptions have a call-to-action for their books. Why? Because most of the time these blurbs (or book descriptions) are written by the author themselves or by someone doesn’t know anything about direct response copywriting. If we learned anything from the advent of sales landing pages is that you need a call-to-action to make a sale. A sales landing page is a direct response medium. In other words, you want people to res [...]
By | 2016-11-18T14:35:47+00:00 November 18th, 2016|Sales Copy Strategies|Comments Off on Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

Bad Advice on Keeping Your Amazon Book Description Short

I’ve read some bad advice on writing an Amazon book description by an author of eight books, and that advice was to keep your book description on Amazon to less than 150 words. Why was this advice given? Who knows? But it’s bad advice. The person reading your book description on Amazon is about to BUY a book that they will READ, so sparing them more reading is NOT the strategy you should be using here. People who buy books aren’t afraid to read, but they are afraid of buying the WRONG b [...]
By | 2016-11-18T10:39:37+00:00 November 18th, 2016|Sales Copy Strategies, Self-Help Author Marketing|0 Comments