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Anatomy of a Cold Email to Real Estate Agents Promoting a Real Estate Listing Service
I wrote the following email to real estate agents to sign up for a real estate listing service. The approach was to make it feel like it was coming from an acquaintance. Therefore, I skipped many formalities.
Businesspeople often meet contacts at conferences, events, trade shows, etc. The strategy here is to get the recipient to think, “Wait, do I know this person? Have I met this person somewhere? Did I promise them something? I better read this and find out for sure.”
This email increased the response rate of the previous email by 253%. That’s over double the responses.Read Email