About the Client
Snoozeheads sells eclectic apparel at bargain prices for men and women. I had a chance to meet with the CEO at a networking event in New York City. He asked me to take a look at some of this copy.
What did they want?
I was asked by Snoozeheads to write some emails that could be entertaining but also click-worthy. They showed me some emails they had previously sent and wanted “to punch it up a bit.” I don’t have the previous emails, but these are my versions. The client was super happy with the results. This campaign was a while ago, so I don’t have the exact numbers. I do remember it was a success. Unfortunately, the business closed shortly after.
My approach to the copy
As requested, I wanted my emails to be highly entertaining and easy to read. Using conversational copy, short sentences, and bullet points, my emails could be easily scanned and read in under a minute. In just a few easy-to-read sentences, I pitched the offer, highlighted the benefits, and showed how easy it was to make a purchase.
My extensive research into the psychology of buying behavior shows that people buy things to escape that empty feeling of not being the person they thought they should be. My copy allowed people to be who they are. These emails feel like I am talking to the one person that we’re sending these emails to. The emails don’t feel like I am talking to many people.
Read the emails and see for yourself! If you want emails like these, contact me directly at Ash@FreshSalesCopy.com
Click on an image to see full-size.
