Why I Do What I Do

/Why I Do What I Do

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon   We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, Expedia, Priceline, [...]
By | 2018-01-12T20:18:59+00:00 January 2nd, 2018|Categories: Marketing 101, Why I Do What I Do|

How to Get Mastery of Your Publishing Career

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By | 2017-12-27T06:17:12+00:00 September 17th, 2017|Categories: Sales Copy Strategies, Why I Do What I Do|

Adding Value AFTER You Make a Purchase

I've been buying stuff on Amazon for over 15 years now, and just today was the first time I received an e-mail from the seller. The product I purchased was some vitamins. The seller sent me an e-mail to give me some tips on how to use their product and how to stay healthy. Now, that's adding value after the fact. Below is the e-mail I received: Hi Ash, Your order of Neuro-Peak just shipped! To track your package, you can view your order here . By choosing Neuro-Peak, you’ve taken an excelle [...]
By | 2017-04-21T08:10:20+00:00 April 21st, 2017|Categories: Why I Do What I Do|

Why You Need a Direct Response Copywriter

The internet has made everything into direct response marketing. Mass media like television was all about building a brand. They wanted to build a brand in your mind, so you will remember that brand when you go shopping at the store sometime later. But today everything is instantaneous. When you shop online, you are looking at the product and buying it right then and there. Sure, you must have a brand, but it doesn’t have to be memorable with jingles, catch phrases and taglines. If you sell o [...]
By | 2017-03-20T12:12:23+00:00 March 20th, 2017|Categories: Why I Do What I Do|

Why Good Copywriting Won’t Be Outsourced Anytime Soon

We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, Expedia, Priceline, Hotels.com, Travelocity, etc. Typist—personal computer   Things that h [...]
By | 2017-03-19T13:44:32+00:00 March 19th, 2017|Categories: Sales Copy Strategies, Why I Do What I Do|

Why I Like to Think CompUSA Went Out of Business

Why I Like to Think CompUSA Went Out of Business The operative word here is “think” because this is the narrative I hope is true. It all started back in 1997. Computers and the internet were starting to hit the mainstream, and there weren’t many stores when I was living in Dallas that specialized in computers. But CompUSA did, and it seemed like they had a thriving business. One incident (or actually two) had led me to believe that was the reason for their downfall. On one fateful day, [...]
By | 2017-12-27T06:11:44+00:00 February 21st, 2017|Categories: Why I Do What I Do|Tags: , , |

Why I Do What I Do Pt. 1

This section (Why I Do What I Do) will get back to the meaning of the term “blog.” For those who don’t know, the word “blog” is a derivative of the word “weblog” as in “web” + “log.”  And the word “log” as defined in Oxford’s dictionary means an accounting of what happened as in a ship’ s log or a pilot’s log. Star Trek fans have heard of the ”captain’s log” as reported by Captain Kirk, or the “ship’s log” as reported by others: (Ex. “Ship's log, st [...]
By | 2017-02-20T09:32:20+00:00 February 20th, 2017|Categories: Why I Do What I Do|