Self-Help Author Marketing

/Self-Help Author Marketing

Why Shark Tank, the TV Show, Gives a Boost to All Contestants

Why Shark Tank, the TV Show, Gives a Boost to All Contestants   The pitches on Shark Tank, to the viewer, are a lot like infomercials. This is the magic of the participant’s success whether they get money of not. Each participant or contestant is able to make a pitch, not only to the sharks, but also to the general public. They are able to describe their target audience… how their product solves a problem… who will benefit… how they benefit and so on. That’s what an infomercial [...]
By | 2017-10-03T17:02:08+00:00 October 3rd, 2017|Self-Help Author Marketing|Comments Off on Why Shark Tank, the TV Show, Gives a Boost to All Contestants

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…   If you look at the statistics, it’s amazingly clear that you won’t make money with your self-help book. There are more and more books being published every year, and seemingly less and less readers. With books being sold at 99 cents or given away for free, your profit margins are next to zero. How do you compete with other self-help authors who are giving away their book for free or are selling their b [...]
By | 2017-12-27T06:21:01+00:00 September 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Don’t Let Your Customer Download a Preview of Your Book  Without Getting Their Info That’s the deal you make with your customer. “You give me your name and email, I will give you a preview of my book.” Your sales page is what gets them excited about your book. You need to have your audience make that commitment. Your email list will sell more books than anything else. (And don’t forget that your book is that gateway to your higher level services). Too many authors offer a book preview [...]
By | 2017-07-24T15:01:10+00:00 July 24th, 2017|Self-Help Author Marketing|Comments Off on Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Why Your Book Isn’t Selling on Amazon and Elsewhere

Why Your Book Isn’t Selling on Amazon and Elsewhere Your book isn’t selling on Amazon is because of the belief that a fancy title and a snazzy book cover—in which you spent several hundred dollars on—will sell the book. Or the false belief that you just need to send more and more people to your book and they will buy. No. The reason your book isn’t selling is because you’re not selling your book. And to sell your book, you need a sales pitch. I know it’s like sleazy or something [...]
By | 2017-07-12T08:10:50+00:00 July 12th, 2017|Self-Help Author Marketing|Comments Off on Why Your Book Isn’t Selling on Amazon and Elsewhere

Things to Watch Out For When Outsourcing Your Project Online

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas).  You can try: Guru.com, Base Camp, Huddle and Elance.   Elance(now Upwork) Elance is probably one of the first and most popular places to outsource your website project to offshore developers.   There are certainly many pitfalls to this process as well. Some Quick Tips about s [...]
By | 2017-07-09T14:14:20+00:00 July 9th, 2017|Marketing 101, Self-Help Author Marketing|Comments Off on Things to Watch Out For When Outsourcing Your Project Online

Why Great Customer Service Can Mean Money in the Bank

I recently was looking into Squarespace to develop a new website for myself. You’ve probably seen the Super Bowl ad with John Malkovich. I had new product to launch, so I was looking for alternatives to WordPress. Since I had used an online development tool before (Unbounce for landing pages), I seriously considered Squarespace. I also know of one person who has used Squarespace, and she said it was easy to set up. She had no web experience so it was perfect for her. Since I had lots of exper [...]
By | 2017-03-30T16:44:44+00:00 March 30th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on Why Great Customer Service Can Mean Money in the Bank

How to Create a Powerful Amazon Book Description In 10 Easy Steps

How to Create a Powerful Amazon Book Description In 10 Easy Steps 1. A Strong Headline Will Stop Readers in Their Tracks We are bombarded with headlines everywhere we go. Whether it’s a blog, a newspaper article or junk mail, we see and respond to headlines… All. The. Time. Your Amazon book description shouldn’t be any different. You have a product and that product is your book. Don’t forget that. So, you need to sell your product with a very strong headline. Here’s a great example [...]
By | 2017-01-20T11:03:23+00:00 January 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on How to Create a Powerful Amazon Book Description In 10 Easy Steps

Bad Advice on Keeping Your Amazon Book Description Short

I’ve read some bad advice on writing an Amazon book description by an author of eight books, and that advice was to keep your book description on Amazon to less than 150 words. Why was this advice given? Who knows? But it’s bad advice. The person reading your book description on Amazon is about to BUY a book that they will READ, so sparing them more reading is NOT the strategy you should be using here. People who buy books aren’t afraid to read, but they are afraid of buying the WRONG b [...]
By | 2016-11-18T10:39:37+00:00 November 18th, 2016|Sales Copy Strategies, Self-Help Author Marketing|0 Comments