Self-Help Author Marketing

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Why Book Titles Are Important and How To Get More Readers

Why Book Titles Are Important and How To Get More Readers The best way you can people’s attention and get them to buy is to offer a clear benefit in your title. Let’s look at four titles by Dale Carnegie. Quick & Easy Way to Effective Speaking How Stop Worrying and Start Living How to [...]

By | 2017-09-20T08:34:39+00:00 October 10th, 2017|Self-Help Author Marketing|Comments Off on Why Book Titles Are Important and How To Get More Readers

Why Shark Tank, the TV Show, Gives a Boost to All Contestants

Why Shark Tank, the TV Show, Gives a Boost to All Contestants   The pitches on Shark Tank, to the viewer, are a lot like infomercials. This is the magic of the participant’s success whether they get money of not. Each participant or contestant is able to make a pitch, not only to the sharks, [...]

By | 2017-10-11T14:07:49+00:00 October 3rd, 2017|Self-Help Author Marketing|Comments Off on Why Shark Tank, the TV Show, Gives a Boost to All Contestants

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…   If you look at the statistics, it’s amazingly clear that you won’t make money with your self-help book. There are more and more books being published every year, and seemingly less and less readers. With books being sold at 99 cents [...]

By | 2017-09-26T11:02:55+00:00 September 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Don’t Let Your Customer Download a Preview of Your Book  Without Getting Their Info That’s the deal you make with your customer. “You give me your name and email, I will give you a preview of my book.” Your sales page is what gets them excited about your book. You need to have your audience [...]

By | 2017-09-26T12:04:33+00:00 July 24th, 2017|Self-Help Author Marketing|Comments Off on Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Why Your Book Isn’t Selling on Amazon and Elsewhere

Why Your Book Isn’t Selling on Amazon and Elsewhere Your book isn’t selling on Amazon is because of the belief that a fancy title and a snazzy book cover—in which you spent several hundred dollars on—will sell the book. Or the false belief that you just need to send more and more people to your [...]

By | 2017-09-20T08:35:32+00:00 July 12th, 2017|Self-Help Author Marketing|Comments Off on Why Your Book Isn’t Selling on Amazon and Elsewhere

Things to Watch Out For When Outsourcing Your Project Online

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas).  You can try :Guru.com, Base Camp, Huddle and Elance.   Elance(now Upwork) Elance is probably one of the first [...]

By | 2017-09-20T08:35:41+00:00 July 9th, 2017|Marketing 101, Self-Help Author Marketing|Comments Off on Things to Watch Out For When Outsourcing Your Project Online

Why Great Customer Service Can Mean Money in the Bank

I recently was looking into Squarespace to develop a new website for myself. You’ve probably seen the Super Bowl ad with John Malkovich. I had new product to launch, so I was looking for alternatives to WordPress. Since I had used an online development tool before (Unbounce for landing pages), I seriously considered Squarespace. I [...]

By | 2017-09-17T09:32:56+00:00 March 30th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on Why Great Customer Service Can Mean Money in the Bank

How to Create a Powerful Amazon Book Description In 10 Easy Steps

How to Create a Powerful Amazon Book Description In 10 Easy Steps 1. A Strong Headline Will Stop Readers in Their Tracks We are bombarded with headlines everywhere we go. Whether it’s a blog, a newspaper article or junk mail, we see and respond to headlines… All. The. Time. Your Amazon book description shouldn’t be [...]

By | 2017-09-26T13:08:01+00:00 January 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on How to Create a Powerful Amazon Book Description In 10 Easy Steps

Bad Advice on Keeping Your Amazon Book Description Short

I’ve read some bad advice on writing an Amazon book description by an author of eight books, and that advice was to keep your book description on Amazon to less than 150 words. Why was this advice given? Who knows? But it’s bad advice. The person reading your book description on Amazon is about to [...]

By | 2017-09-17T10:51:48+00:00 November 18th, 2016|Sales Copy Strategies, Self-Help Author Marketing|0 Comments