Sales Copy Strategies

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How FREE Offers Can Mean Huge Profits

My Pen Story Several years ago, I was at a small-business expo in Raleigh, North Carolina where I was assailed by a vendor of a real estate agency. This excitable man was convinced that I needed a free pen: “Here!” he said, pushing his promotional, logo laden pen into my face. “No, thanks,” I said politely as I walked on by. “But, it’s FREE,” he bellowed, wiggling the pen in my face. “I KNOW,” I responded with equal vigor, looking over my shoulder walking away. This vendor lat [...]
By | 2017-05-02T13:28:09+00:00 May 2nd, 2017|Sales Copy Strategies|Comments Off on How FREE Offers Can Mean Huge Profits

Stupid Ads I Found in Magazines: Episode 1

This may or may not be a continuing series. It all depends how annoyed I get. Here you’ll find my rants about bad ads, and you will find my good advice on what to do to make them better. Below are the first four ads I saw in my latest issue of Popular Science magazine that leave me speechless. Maybe, I haven’t been  paying attention or maybe I have, but seeing these ads I just had to say something. [caption id="attachment_1111" align="alignnone" width="640"] This headline says nothing ab [...]
By | 2017-04-11T12:26:43+00:00 April 11th, 2017|Sales Copy Strategies|Comments Off on Stupid Ads I Found in Magazines: Episode 1

7 Very Important Lessons That Can Make You a Success on Shark Tank

1) You must be 100% devoted to your business. There have been quite a few pitches on Shark Tank where the product was right, the price was right and the timing was right.  But the one thing the sharks didn’t like was a lack of 100% of total commitment to the business. Some contestants didn’t seem like they had the drive, but most importantly, there were some contestants who had another job or business on the side. And the sharks just didn’t like that. And some contestants had family c [...]
By | 2017-04-03T20:34:44+00:00 April 3rd, 2017|Sales Copy Strategies|Comments Off on 7 Very Important Lessons That Can Make You a Success on Shark Tank

3 Reasons Why You Should Think Twice About Your Amazon Book Description

1) Better Reviews – Meeting Expectations. The number one reason why you get a bad review on for your book on Amazon is because the book didn’t meet you customer’s expectations. Go ahead, and read the reviews. You’ll see a clear pattern. The book didn’t live up to the hype. Either the cover, the title or the book description led the reader to believe that what he was getting was something other than what he actually got, and now he’s disappointed. Your Amazon book description is th [...]
By | 2017-03-31T14:44:34+00:00 March 31st, 2017|Sales Copy Strategies|Comments Off on 3 Reasons Why You Should Think Twice About Your Amazon Book Description

Why Great Customer Service Can Mean Money in the Bank

I recently was looking into Squarespace to develop a new website for myself. You’ve probably seen the Super Bowl ad with John Malkovich. I had new product to launch, so I was looking for alternatives to WordPress. Since I had used an online development tool before (Unbounce for landing pages), I seriously considered Squarespace. I also know of one person who has used Squarespace, and she said it was easy to set up. She had no web experience so it was perfect for her. Since I had lots of exper [...]
By | 2017-03-30T16:44:44+00:00 March 30th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on Why Great Customer Service Can Mean Money in the Bank

Why You Should Use Long Copy in Your Ads

Think about this for a moment. Think about the last time you went to a salad bar at a restaurant…was there an expectation of you eating the whole salad bar? No! You were expected to pick and choose ONLY the items you wanted. Some lettuce leaves, a few tomatoes here and there, a crouton and… voila, you now have the salad that YOU want. That’s what you should be giving your customer every time you sell a product. You should be giving them a salad bar of options to choose from. And only lon [...]
By | 2017-03-30T16:24:00+00:00 March 30th, 2017|Sales Copy Strategies|Comments Off on Why You Should Use Long Copy in Your Ads

Why Good Copywriting Won’t Be Outsourced Anytime Soon

We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, Expedia, Priceline, Hotels.com, Travelocity, etc. Typist—personal computer   Things that h [...]
By | 2017-03-19T13:44:32+00:00 March 19th, 2017|Sales Copy Strategies, Why I Do What I Do|Comments Off on Why Good Copywriting Won’t Be Outsourced Anytime Soon

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages   There are over 33 areas of improvement that colleges and universities that could implement to dramatically increase their landing page conversions. However, I’m only going to discuss seven of those here. Have one focus.   If you think prospective student’s attention span is low as it can get, just give them more than one thing to think about—then you really have a problem. [...]
By | 2017-02-11T11:12:00+00:00 February 11th, 2017|Sales Copy Strategies|Comments Off on How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

How to Create a Powerful Amazon Book Description In 10 Easy Steps

How to Create a Powerful Amazon Book Description In 10 Easy Steps 1. A Strong Headline Will Stop Readers in Their Tracks We are bombarded with headlines everywhere we go. Whether it’s a blog, a newspaper article or junk mail, we see and respond to headlines… All. The. Time. Your Amazon book description shouldn’t be any different. You have a product and that product is your book. Don’t forget that. So, you need to sell your product with a very strong headline. Here’s a great example [...]
By | 2017-01-20T11:03:23+00:00 January 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on How to Create a Powerful Amazon Book Description In 10 Easy Steps

Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

The sad reality (for authors, that is) is that barely any Amazon book descriptions have a call-to-action for their books. Why? Because most of the time these blurbs (or book descriptions) are written by the author themselves or by someone doesn’t know anything about direct response copywriting. If we learned anything from the advent of sales landing pages is that you need a call-to-action to make a sale. A sales landing page is a direct response medium. In other words, you want people to res [...]
By | 2016-11-18T14:35:47+00:00 November 18th, 2016|Sales Copy Strategies|Comments Off on Why Calls-to-Action Are So Important to Your Amazon Book Descriptions