Sales Copy Strategies

/Sales Copy Strategies

Why I Do What I Do Part 1

Why I Do What I Do Part 1   This section (Why I Do What I Do) will get back to the meaning of the term “blog.” For those who don’t know, the word “blog” is a derivative of the word “weblog” as in “web” + “log.”  And the word “log” as defined in Oxford’s dictionary means an accounting of what happened as in a ship’ s log or a pilot’s log. Star Trek fans have heard of the ”captain’s log” as reported by Captain Kirk, or the “ship’s log” as re [...]
By | 2017-12-27T06:53:34+00:00 December 4th, 2017|Sales Copy Strategies|0 Comments

7 Myths About Creating and Selling Information Products

7 Myths About Creating and Selling Information Products   Myth #1: Nobody buys this stuff. It’s all about eBooks It’s true that if you only sell an eBook on your website, very few people will pay a high price for it. At one time (let’s say ten years ago) that may have been the case, but thanks to Amazon and Kindle, those days are over. However, if you package your information product in a way that has a high-perceived value AND you sell it using the right system, people will gla [...]
By | 2017-12-27T06:50:37+00:00 November 28th, 2017|Marketing 101, Sales Copy Strategies|0 Comments

Seven Take-Aways from AWAI 2017 Boot Camp

Seven Take-Aways from AWAI 2017 Boot Camp I recently attended a conference for direct response copywriters in Delray Beach, Florida. There was about five hundred people there  (or at least that’s what they tell me). Trip-wires: Trip-wire. Offer something where you may take a loss just to get them on your list or create an account with you. As an example, Perry Belcher of Digital Marketer said people would look at your price on your website and then go to Amazon to see if it is av [...]
By | 2017-12-27T06:34:03+00:00 October 29th, 2017|Sales Copy Strategies|Comments Off on Seven Take-Aways from AWAI 2017 Boot Camp

13 Great Reasons Why You Should Embrace Long Copy in Your Sales Letters

13 Surprising Reasons Why You Should Embrace Long Copy in Your Sales Letters   Whether you’re writing a book description for your book on Amazon, or you’re writing advertising copy for your new product to be sold everywhere, you should embrace long copy and not be afraid that no one will read it. Here are 13 pieces of evidence that long copy still works in our instant video era:   1) Blogs are a popular form of long copy If there is one proof out there that should convi [...]
By | 2017-12-27T06:26:34+00:00 September 26th, 2017|Sales Copy Strategies|Comments Off on 13 Great Reasons Why You Should Embrace Long Copy in Your Sales Letters

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…   If you look at the statistics, it’s amazingly clear that you won’t make money with your self-help book. There are more and more books being published every year, and seemingly less and less readers. With books being sold at 99 cents or given away for free, your profit margins are next to zero. How do you compete with other self-help authors who are giving away their book for free or are selling their b [...]
By | 2017-12-27T06:21:01+00:00 September 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

“First Class” is the highest compliment you can bestow upon someone

“First Class” is the highest compliment you can bestow upon someone Next time you give a testimonial, think twice about saying “excellent” or “great.” These are vague… and run neck and neck with one another. But nothing exceeds “first class.” It’s visual. Making things visual will have more impact in the mind of the reader. When I say “First Class” you probably have a mental image of the first class section of an airplane—and being served champagne. Words like “ex [...]
By | 2017-12-27T06:19:19+00:00 September 18th, 2017|Sales Copy Strategies|Comments Off on “First Class” is the highest compliment you can bestow upon someone

How to Get Mastery of Your Publishing Career

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By | 2017-12-27T06:17:12+00:00 September 17th, 2017|Sales Copy Strategies, Why I Do What I Do|Comments Off on How to Get Mastery of Your Publishing Career

Ten Great Book Description Headlines and Why They Work

Ten Great Book Description Headlines and Why They Work How You Can Dominate Amazon With These Amazon Book Descriptions Here I list just the headline without the name of the book or the author because I want you to just focus on the headlines. Naturally, a headline can go hand in hand with the books title, but I am presenting this way for simplicity. So without further delay, here 10 great headlines from real authors on Amazon   Can One Great Presentation Make You Rich? T [...]
By | 2018-01-14T16:18:58+00:00 August 3rd, 2017|Sales Copy Strategies|Comments Off on Ten Great Book Description Headlines and Why They Work

Lotto, Powerball, Twitter and Facebook

So what is this post about? I will tell you.  First you have to hear a quick story. Since I have castigated Twitter for some time on a number of recent posts, someone recently asked me why I would criticize Twitter if I had a profile on Twitter.  The answer lies in the Powerball / Lotto Theory. To win at Powerball, you have to be in it to win it.  If you buy one ticket you increase your chances of winning tremendously versus not playing at all.  No one is going to call you up to say that y [...]
By | 2017-06-15T15:19:59+00:00 June 15th, 2017|Marketing 101, Sales Copy Strategies|Comments Off on Lotto, Powerball, Twitter and Facebook

More Choices, Less Satisfaction: Could Hurt Your Business

Did you know that the more choices you offer, the less satisfaction your customer will have with the choice he or she makes?  It is true and is the subject of Barry Schwartz’s book: The Paradox of Choice, Why More is Less. This is not going to evaluate the book at all but more to talk about my personal experience with L.L.Bean.  I hope you will be able to take way something (in a marketing your business) from my story.  If you are in business for yourself and offer products and services yo [...]
By | 2017-06-09T14:11:52+00:00 June 9th, 2017|Sales Copy Strategies|Comments Off on More Choices, Less Satisfaction: Could Hurt Your Business