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Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Don’t Let Your Customer Download a Preview of Your Book  Without Getting Their Info That’s the deal you make with your customer. “You give me your name and email, I will give you a preview of my book.” Your sales page is what gets them excited about your book. You need to have your audience [...]

By | 2017-07-24T15:05:02+00:00 July 24th, 2017|Sales Copy Strategies|Comments Off on Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Things to Watch Out For When Outsourcing Your Project Online

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas).  You can try :Guru.com, Base Camp, Huddle and Elance.   Elance(now Upwork) Elance is probably one of the first [...]

By | 2017-07-13T20:39:26+00:00 July 9th, 2017|Sales Copy Strategies|Comments Off on Things to Watch Out For When Outsourcing Your Project Online

Big Lessons From 30 Years’ Freelance Copywriting:

Below is a GUEST POST courtesy of The Information Marketing Association content library. I post it here for your http://www.info-marketing.org/resources/easy-content-library This post was written by Dan S. Kennedy, world renown direct response copywriter and thought leader. Enjoy! ----------------------------------------------------------------------------------------------------------------------------------------- Big Lessons From 30 Years’ Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS by [...]

By | 2017-06-16T16:27:04+00:00 June 16th, 2017|Sales Copy Strategies|Comments Off on Big Lessons From 30 Years’ Freelance Copywriting:

Lotto, Powerball, Twitter and Facebook

So what is this post about? I will tell you.  First you have to hear a quick story. Since I have castigated Twitter for some time on a number of recent posts, someone recently asked me why I would criticize Twitter if I had a profile on Twitter.  The answer lies in the Powerball / [...]

By | 2017-05-09T15:20:53+00:00 June 15th, 2017|Sales Copy Strategies|Comments Off on Lotto, Powerball, Twitter and Facebook

More Choices, Less Satisfaction: Could Hurt Your Business

Did you know that the more choices you offer, the less satisfaction your customer will have with the choice he or she makes?  It is true and is the subject of Barry Schwartz’s book: The Paradox of Choice, Why More is Less. This is not going to evaluate the book at all but more to [...]

By | 2017-05-09T14:13:14+00:00 June 9th, 2017|Sales Copy Strategies|Comments Off on More Choices, Less Satisfaction: Could Hurt Your Business

How FREE Offers Can Mean Huge Profits

My Pen Story Several years ago, I was at a small-business expo in Raleigh, North Carolina where I was assailed by a vendor of a real estate agency. This excitable man was convinced that I needed a free pen: “Here!” he said, pushing his promotional, logo laden pen into my face. “No, thanks,” I said [...]

By | 2017-05-02T13:28:09+00:00 May 2nd, 2017|Sales Copy Strategies|Comments Off on How FREE Offers Can Mean Huge Profits

Stupid Ads I Found in Magazines: Episode 1

This may or may not be a continuing series. It all depends how annoyed I get. Here you’ll find my rants about bad ads, and you will find my good advice on what to do to make them better. Below are the first four ads I saw in my latest issue of Popular Science magazine [...]

By | 2017-04-11T15:23:03+00:00 April 11th, 2017|Sales Copy Strategies|Comments Off on Stupid Ads I Found in Magazines: Episode 1

7 Very Important Lessons That Can Make You a Success on Shark Tank

1) You must be 100% devoted to your business. There have been quite a few pitches on Shark Tank where the product was right, the price was right and the timing was right.  But the one thing the sharks didn’t like was a lack of 100% of total commitment to the business. Some contestants didn’t [...]

By | 2017-04-04T13:23:20+00:00 April 3rd, 2017|Sales Copy Strategies|Comments Off on 7 Very Important Lessons That Can Make You a Success on Shark Tank

3 Reasons Why You Should Think Twice About Your Amazon Book Description

1) Better Reviews – Meeting Expectations. The number one reason why you get a bad review on for your book on Amazon is because the book didn’t meet you customer’s expectations. Go ahead, and read the reviews. You’ll see a clear pattern. The book didn’t live up to the hype. Either the cover, the title [...]

By | 2017-03-31T15:18:05+00:00 March 31st, 2017|Sales Copy Strategies|Comments Off on 3 Reasons Why You Should Think Twice About Your Amazon Book Description

Why Great Customer Service Can Mean Money in the Bank

I recently was looking into Squarespace to develop a new website for myself. You’ve probably seen the Super Bowl ad with John Malkovich. I had new product to launch, so I was looking for alternatives to WordPress. Since I had used an online development tool before (Unbounce for landing pages), I seriously considered Squarespace. I [...]

By | 2017-03-30T16:44:44+00:00 March 30th, 2017|Sales Copy Strategies|Comments Off on Why Great Customer Service Can Mean Money in the Bank