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Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…   If you look at the statistics, it’s amazingly clear that you won’t make money with your self-help book. There are more and more books being published every year, and seemingly less and less readers. With books being sold at 99 cents [...]

By | 2017-09-20T12:20:45+00:00 September 20th, 2017|Sales Copy Strategies|Comments Off on Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

“First Class” is the highest compliment you can bestow upon someone

“First Class” is the highest compliment you can bestow upon someone Next time you give a testimonial, think twice about saying “excellent” or “great.” These are vague… and run neck and neck with one another. But nothing exceeds “first class.” It’s visual. Making things visual will have more impact in the mind of the reader. [...]

By | 2017-09-18T16:37:29+00:00 September 18th, 2017|Sales Copy Strategies|Comments Off on “First Class” is the highest compliment you can bestow upon someone

How to Get Mastery of Your Publishing Career

This is a great book for self-help authors who are having trouble focusing on getting their books published or making a huge sales. Writing the book is acutally the easy and fun part. But it's a whole other ball game to actually make money from your books. This book  by George Leonard [...]

By | 2017-09-18T17:06:38+00:00 September 17th, 2017|Sales Copy Strategies|Comments Off on How to Get Mastery of Your Publishing Career

Ten Great Book Description Headlines and Why They Work

Ten Great Book Description Headlines and Why They Work   Here I listed just the headline without the name of the book and the author because I want you to just focus on the headlines. Naturally, a headline can go hand in hand with the books title, but I am presenting this way for simplicity. [...]

By | 2017-09-20T08:35:15+00:00 August 3rd, 2017|Sales Copy Strategies|Comments Off on Ten Great Book Description Headlines and Why They Work

Lotto, Powerball, Twitter and Facebook

So what is this post about? I will tell you.  First you have to hear a quick story. Since I have castigated Twitter for some time on a number of recent posts, someone recently asked me why I would criticize Twitter if I had a profile on Twitter.  The answer lies in the Powerball / [...]

By | 2017-09-20T08:35:48+00:00 June 15th, 2017|Marketing 101, Sales Copy Strategies|Comments Off on Lotto, Powerball, Twitter and Facebook

More Choices, Less Satisfaction: Could Hurt Your Business

Did you know that the more choices you offer, the less satisfaction your customer will have with the choice he or she makes?  It is true and is the subject of Barry Schwartz’s book: The Paradox of Choice, Why More is Less. This is not going to evaluate the book at all but more to [...]

By | 2017-09-20T08:36:15+00:00 June 9th, 2017|Sales Copy Strategies|Comments Off on More Choices, Less Satisfaction: Could Hurt Your Business

How FREE Offers Can Mean Huge Profits

My Pen Story Several years ago, I was at a small-business expo in Raleigh, North Carolina where I was assailed by a vendor of a real estate agency. This excitable man was convinced that I needed a free pen: “Here!” he said, pushing his promotional, logo laden pen into my face. “No, thanks,” I said [...]

By | 2017-09-17T09:27:05+00:00 May 2nd, 2017|Sales Copy Strategies|Comments Off on How FREE Offers Can Mean Huge Profits

Stupid Ads I Found in Magazines: Episode 1

This may or may not be a continuing series. It all depends how annoyed I get. Here you’ll find my rants about bad ads, and you will find my good advice on what to do to make them better. Below are the first four ads I saw in my latest issue of Popular Science magazine [...]

By | 2017-09-17T09:29:52+00:00 April 11th, 2017|Sales Copy Strategies|Comments Off on Stupid Ads I Found in Magazines: Episode 1

7 Very Important Lessons That Can Make You a Success on Shark Tank

1) You must be 100% devoted to your business. There have been quite a few pitches on Shark Tank where the product was right, the price was right and the timing was right.  But the one thing the sharks didn’t like was a lack of 100% of total commitment to the business. Some contestants didn’t [...]

By | 2017-09-17T09:30:50+00:00 April 3rd, 2017|Sales Copy Strategies|Comments Off on 7 Very Important Lessons That Can Make You a Success on Shark Tank

3 Reasons Why You Should Think Twice About Your Amazon Book Description

1) Better Reviews – Meeting Expectations. The number one reason why you get a bad review on for your book on Amazon is because the book didn’t meet you customer’s expectations. Go ahead, and read the reviews. You’ll see a clear pattern. The book didn’t live up to the hype. Either the cover, the title [...]

By | 2017-09-17T09:31:50+00:00 March 31st, 2017|Sales Copy Strategies|Comments Off on 3 Reasons Why You Should Think Twice About Your Amazon Book Description