Marketing 101

/Marketing 101

Tools like Unbounce and Leadpages will only get you so far

There are now powerful tools to create really great landing pages. I’ll discuss a few in moment, but tools alone will not get you the riches you desire. Because as you will see, we’ve had all sorts of tools in the past, but many of us have failed to make them work for us. First, we had websites, and everyone thought “If we build it, they’ll come.” But did they? Probably not. And if they did, did you sell anything? Probably not. I’m pessimistic because the vast majority of online bus [...]
By | 2017-06-01T12:25:28+00:00 June 1st, 2017|Categories: Marketing 101|Tags: , , |

How to Love Junk Mail

If you are a business owner and you are involved in doing your own marketing such as magazine ads, marketing postcards and e-mails, do not ignore the junk mail that you get from other businesses.  Cherish them.  Getting junk mail is your best marketing education and a great for finding new prospects.  You should relish it and bring it on.  For two main reasons: #1 You have just found a new prospect to put on your mailing list. #2 You can learn from these mailings and see how they have affect [...]
By | 2017-05-09T14:04:48+00:00 May 9th, 2017|Categories: Marketing 101|

Close Your Twitter Account Today

If you’re not actively using your Twitter account, you should probably close it. Having a Twitter account that isn’t active just makes you look bad. Since many businesses don’t actively update their website with any content with a date on it, I will personally confirm whether a business is still alive by going to their Twitter account. If they haven’t posted in a few years, I assume to things: 1) They went belly up or 2) They're too lazy to take care of their Twitter account. In eith [...]
By | 2017-03-30T16:43:03+00:00 March 30th, 2017|Categories: Marketing 101|