Marketing 101

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Blogging: An Essential Part Of A Successful Business

Blogging: An Essential Part Of A Successful Business There has been an ongoing debate whether blogging is still relevant today in the age of social media marketing. We’re here to say that it doesn’t matter if you’re a small business or a multinational company, having a blog is an important part of your online content marketing strategy. There are plenty of reasons for this - like the fact that you can use a free blogging platform like WordPress for the awesome blogs - but today we are [...]
By | 2018-02-23T15:38:00+00:00 February 22nd, 2018|Categories: Marketing 101|

Why I Recently Paid $47 For a 37 Page eBook

I recently paid $47 for a 37 page eBook. And you know what? It was worth it. Why? Because it solved my most immediate problem. And that’s the trick of being successful in selling your products—whether it’s in print or interactive. You need to solve an immediate and pressing problem. Before I go into how you can do this, I will tell you the quick story that led me to buy a 37 page eBook for $47. I run ads on Facebook and I was having trouble complying with their Adve [...]
By | 2018-01-31T16:53:49+00:00 January 31st, 2018|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |

How Self-Help Authors Can Turn Their Published Books Into Cash Machines

How Self-Help Authors Can Turn Their Published Books Into Cash Machines   If you’re a published author, you know all the hard work you put into writing your book and getting it published—whether it’s with a publisher or self-published. You spent many months writing your book. And then rewriting your book. And then editing your book. And you probably enlisted the help of many people to get your book in saleable condition. You hired a professional editor to really make your [...]
By | 2018-01-18T22:33:54+00:00 January 17th, 2018|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |

How Life Coaches Can Make Big Money

How Life Coaches Can Make Big Money   The best way to get lifelong clients for life coaching is to create an information product that introduces your services. There are many advantages of selling an information product versus just selling a book on Amazon. Putting together an information product takes less time to put together than a book. An e-book or a regular book has a strict format, so it takes a bigger thought process to put it together. This is why so many life coaches [...]
By | 2018-01-12T20:17:11+00:00 January 9th, 2018|Categories: Marketing 101|

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon   We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, Expedia, Priceline, [...]
By | 2018-01-12T20:18:59+00:00 January 2nd, 2018|Categories: Marketing 101, Why I Do What I Do|

How to Finally Get Your Self-Help Book to The Top of Amazon

How to Finally Get Your Self-Help Book to The Top of Amazon   There are many authors who are kicking and scratching their way to the top of Amazon. It’s tough out there, and it gets tougher every day. Even if you’re not already doing this, you can be sure your competition is blogging, Facebooking, You Tubing and Tweeting every second of every day. And if they’re not doing it themselves, then they’re paying someone on Fiverr to do it for them! How do you compete with tha [...]
By | 2018-01-12T20:23:14+00:00 December 26th, 2017|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |

7 Myths About Creating and Selling Information Products

7 Myths About Creating and Selling Information Products   Myth #1: Nobody buys this stuff. It’s all about eBooks It’s true that if you only sell an eBook on your website, very few people will pay a high price for it. At one time (let’s say ten years ago) that may have been the case, but thanks to Amazon and Kindle, those days are over. However, if you package your information product in a way that has a high-perceived value AND you sell it using the right system, people will gla [...]
By | 2017-12-27T06:50:37+00:00 November 28th, 2017|Categories: Marketing 101, Sales Copy Strategies|

20 Online Websites Where You Can Market Your Small Business for FREE

20 Online Websites Where You Can Market Your Small Business for FREE       Facebook Pages Intro: Facebook is well known social media and many businesses have used Facebook Pages to market tier businesses. This is one of the many reasons for Facebook’s skyrocketing success Pros: Everyone seems to be on Facebook. Facebook is easy for the average person to post text and photos. Cons: Facebook can be distracting. When you’re on Facebook there are notices and feeds that interru [...]
By | 2017-11-03T14:14:11+00:00 November 3rd, 2017|Categories: Marketing 101|

Landing Pages – Real Landing Pages

Small businesses and even medium sized businesses on the World Wide Web spend a lot of marketing dollars on getting visitors to their website. When they think of a "landing page," they dump their visitors right onto their home page.  This is not the best use of advertising and marketing dollars.  This is all part of the website optimization process. When you spend a lot of money on getting visitors to your website, you want to determine where your visitors will land as a result of your ad. Th [...]
By | 2017-08-09T14:17:16+00:00 August 9th, 2017|Categories: Marketing 101|

Things to Watch Out For When Outsourcing Your Project Online

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas).  You can try: Guru.com, Base Camp, Huddle and Elance.   Elance(now Upwork) Elance is probably one of the first and most popular places to outsource your website project to offshore developers.   There are certainly many pitfalls to this process as well. Some Quick Tips about s [...]
By | 2017-07-09T14:14:20+00:00 July 9th, 2017|Categories: Marketing 101, Self-Help Author Marketing|Tags: |