Marketing 101

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7 Myths About Creating and Selling Information Products

7 Myths About Creating and Selling Information Products   Myth #1: Nobody buys this stuff. It’s all about eBooks It’s true that if you only sell an eBook on your website, very few people will pay a high price for it. At one time (let’s say ten years ago) that may have been the case, but thanks to Amazon and Kindle, those days are over. However, if you package your information product in a way that has a high-perceived value AND you sell it using the right system, people will gla [...]
By | 2017-12-27T06:50:37+00:00 November 28th, 2017|Categories: Marketing 101, Sales Copy Strategies|

20 Online Websites Where You Can Market Your Small Business for FREE

20 Online Websites Where You Can Market Your Small Business for FREE       Facebook Pages Intro: Facebook is well known social media and many businesses have used Facebook Pages to market tier businesses. This is one of the many reasons for Facebook’s skyrocketing success Pros: Everyone seems to be on Facebook. Facebook is easy for the average person to post text and photos. Cons: Facebook can be distracting. When you’re on Facebook there are notices and feeds that interru [...]
By | 2017-11-03T14:14:11+00:00 November 3rd, 2017|Categories: Marketing 101|

Landing Pages – Real Landing Pages

Small businesses and even medium sized businesses on the World Wide Web spend a lot of marketing dollars on getting visitors to their website. When they think of a "landing page," they dump their visitors right onto their home page.  This is not the best use of advertising and marketing dollars.  This is all part of the website optimization process. When you spend a lot of money on getting visitors to your website, you want to determine where your visitors will land as a result of your ad. Th [...]
By | 2017-08-09T14:17:16+00:00 August 9th, 2017|Categories: Marketing 101|

Things to Watch Out For When Outsourcing Your Project Online

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas).  You can try: Guru.com, Base Camp, Huddle and Elance.   Elance(now Upwork) Elance is probably one of the first and most popular places to outsource your website project to offshore developers.   There are certainly many pitfalls to this process as well. Some Quick Tips about s [...]
By | 2017-07-09T14:14:20+00:00 July 9th, 2017|Categories: Marketing 101, Self-Help Author Marketing|Tags: |

Lotto, Powerball, Twitter and Facebook

So what is this post about? I will tell you.  First you have to hear a quick story. Since I have castigated Twitter for some time on a number of recent posts, someone recently asked me why I would criticize Twitter if I had a profile on Twitter.  The answer lies in the Powerball / Lotto Theory. To win at Powerball, you have to be in it to win it.  If you buy one ticket you increase your chances of winning tremendously versus not playing at all.  No one is going to call you up to say that y [...]
By | 2017-06-15T15:19:59+00:00 June 15th, 2017|Categories: Marketing 101, Sales Copy Strategies|

Tools like Unbounce and Leadpages will only get you so far

There are now powerful tools to create really great landing pages. I’ll discuss a few in moment, but tools alone will not get you the riches you desire. Because as you will see, we’ve had all sorts of tools in the past, but many of us have failed to make them work for us. First, we had websites, and everyone thought “If we build it, they’ll come.” But did they? Probably not. And if they did, did you sell anything? Probably not. I’m pessimistic because the vast majority of online bus [...]
By | 2017-06-01T12:25:28+00:00 June 1st, 2017|Categories: Marketing 101|Tags: , , |

How to Love Junk Mail

If you are a business owner and you are involved in doing your own marketing such as magazine ads, marketing postcards and e-mails, do not ignore the junk mail that you get from other businesses.  Cherish them.  Getting junk mail is your best marketing education and a great for finding new prospects.  You should relish it and bring it on.  For two main reasons: #1 You have just found a new prospect to put on your mailing list. #2 You can learn from these mailings and see how they have affect [...]
By | 2017-05-09T14:04:48+00:00 May 9th, 2017|Categories: Marketing 101|

Close Your Twitter Account Today

If you’re not actively using your Twitter account, you should probably close it. Having a Twitter account that isn’t active just makes you look bad. Since many businesses don’t actively update their website with any content with a date on it, I will personally confirm whether a business is still alive by going to their Twitter account. If they haven’t posted in a few years, I assume to things: 1) They went belly up or 2) They're too lazy to take care of their Twitter account. In eith [...]
By | 2017-03-30T16:43:03+00:00 March 30th, 2017|Categories: Marketing 101|