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Landing Pages – Real Landing Pages

Small businesses and even medium sized businesses on the World Wide Web spend a lot of marketing dollars on getting visitors to their website and then only to dump those visitors right onto their home page.  This is not the best use of advertising and marketing dollars.  This is all part of the website optimization [...]

By | 2017-09-20T08:35:05+00:00 August 9th, 2017|Marketing 101|Comments Off on Landing Pages – Real Landing Pages

Things to Watch Out For When Outsourcing Your Project Online

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas).  You can try :Guru.com, Base Camp, Huddle and Elance.   Elance(now Upwork) Elance is probably one of the first [...]

By | 2017-09-20T08:35:41+00:00 July 9th, 2017|Marketing 101, Self-Help Author Marketing|Comments Off on Things to Watch Out For When Outsourcing Your Project Online

Lotto, Powerball, Twitter and Facebook

So what is this post about? I will tell you.  First you have to hear a quick story. Since I have castigated Twitter for some time on a number of recent posts, someone recently asked me why I would criticize Twitter if I had a profile on Twitter.  The answer lies in the Powerball / [...]

By | 2017-09-20T08:35:48+00:00 June 15th, 2017|Marketing 101, Sales Copy Strategies|Comments Off on Lotto, Powerball, Twitter and Facebook

Tools like Unbounce and Leadpages will only get you so far

There are now powerful tools to create really great landing pages. I’ll discuss a few in moment, but tools alone will not get you the riches you desire. Because as you will see, we’ve had all sorts of tools in the past, but many of us have failed to make them work for us. First, [...]

By | 2017-09-20T08:36:24+00:00 June 1st, 2017|Marketing 101|Comments Off on Tools like Unbounce and Leadpages will only get you so far

How to Love Junk Mail

If you are a business owner and you are involved in doing your own marketing such as magazine ads, marketing postcards and e-mails, do not ignore the junk mail that you get from other businesses.  Cherish them.  Getting junk mail is your best marketing education and a great for finding new prospects.  You should relish [...]

By | 2017-09-17T09:26:17+00:00 May 9th, 2017|Marketing 101|Comments Off on How to Love Junk Mail

Close Your Twitter Account Today

If you’re not actively using your Twitter account, you should probably close it. Having a Twitter account that isn’t active just makes you look bad. Since many businesses don’t actively update their website with any content with a date on it, I will personally confirm whether a business is still alive by going to their [...]

By | 2017-09-17T09:33:50+00:00 March 30th, 2017|Marketing 101|Comments Off on Close Your Twitter Account Today