Marketing 101

/Marketing 101

Stop Building Your Brand and Start Building Your Audience

Stop Building Your Brand and Start Building Your Audience I recently was talking to a speaker/author who had recently written one book. Before creating an audience of people that wanted her services, she already had t-shirts, mugs and other chotskies with her name and logo on them. She was trying to brand herself like Coca-Cola. This is not a good approach, and it’s very, very hard to do. Even Oprah wasn’t Oprah before she was Oprah Winfrey on the local news. You need to walk [...]
By | 2018-05-08T17:33:43+00:00 May 8th, 2018|Categories: Marketing 101|Tags: |

The Ultimate Guide to Selling Your Book on Amazon

The Ultimate Guide to Selling Your Book on Amazon: How to Use This “Rarely Used” Strategy to Blow Past Your Competition The cornerstone of any sales transaction is to get people deeply interested in your product BEFORE they open their wallets. Otherwise, you’re just competing on price. Unless you are world famous like Tony Robbins, Stephen Covey and Tim Ferriss, you would have a tough time beating your competition without having a strong book description. Before you turn away and s [...]
By | 2018-04-27T12:39:07+00:00 April 11th, 2018|Categories: Marketing 101, Sales Copy Strategies, Self-Help Author Marketing|

5 Examples of Amazon Book Headlines and Why They Work

5 Examples of Amazon Book Headlines and Why They Work   In this section, I will examine 5 very good headlines from top selling books that I found on Amazon. Let’s take a look: Ex. 1 If you want to build muscle, lose fat, and look great as quickly as possible without steroids, good genetics, or wasting ridiculous amounts of time in the gym and money on supplements...then you want to read this book. (Technically, this isn’t the true headline at this time. But let’s examine this [...]
By | 2018-04-12T14:15:33+00:00 April 4th, 2018|Categories: blog, Marketing 101|

Why Small Business Should Be More Like Shark Tank Contestants and Less Like the Big Brand

Why Small Business Should Be More Like Shark Tank Contestants and Less Like the Big Brands I’ve watched a number pitches on Shark Tank (the TV show) to see the similarities of what we see on that show and how poorly most small businesses advertise their products and services. If small businesses paid a little more attention to the pitches on Shark Tank and less time watching Super Bowl commercials, their advertising and marketing would go a lot further. Most small businesses (and big br [...]
By | 2018-05-08T16:20:11+00:00 February 27th, 2018|Categories: Marketing 101|

Blogging: An Essential Part Of A Successful Business

Blogging: An Essential Part Of A Successful Business There has been an ongoing debate whether blogging is still relevant today in the age of social media marketing. We’re here to say that it doesn’t matter if you’re a small business or a multinational company, having a blog is an important part of your online content marketing strategy. There are plenty of reasons for this - like the fact that you can use a free blogging platform like WordPress for the awesome blogs - but today we are [...]
By | 2018-02-23T15:38:00+00:00 February 22nd, 2018|Categories: Marketing 101|

Why I Recently Paid $47 For a 37 Page eBook

I recently paid $47 for a 37 page eBook. And you know what? It was worth it. Why? Because it solved my most immediate problem. And that’s the trick of being successful in selling your products—whether it’s in print or interactive. You need to solve an immediate and pressing problem. Before I go into how you can do this, I will tell you the quick story that led me to buy a 37 page eBook for $47. I run ads on Facebook and I was having trouble complying with their Adve [...]
By | 2018-01-31T16:53:49+00:00 January 31st, 2018|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |

How Self-Help Authors Can Turn Their Published Books Into Cash Machines

How Self-Help Authors Can Turn Their Published Books Into Cash Machines   If you’re a published author, you know all the hard work you put into writing your book and getting it published—whether it’s with a publisher or self-published. You spent many months writing your book. And then rewriting your book. And then editing your book. And you probably enlisted the help of many people to get your book in saleable condition. You hired a professional editor to really make your [...]
By | 2018-01-18T22:33:54+00:00 January 17th, 2018|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |

How Life Coaches Can Make Big Money

How Life Coaches Can Make Big Money   The best way to get lifelong clients for life coaching is to create an information product that introduces your services. There are many advantages of selling an information product versus just selling a book on Amazon. Putting together an information product takes less time to put together than a book. An e-book or a regular book has a strict format, so it takes a bigger thought process to put it together. This is why so many life coaches [...]
By | 2018-01-12T20:17:11+00:00 January 9th, 2018|Categories: Marketing 101|

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon   We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, Expedia, Priceline, [...]
By | 2018-01-12T20:18:59+00:00 January 2nd, 2018|Categories: Marketing 101, Why I Do What I Do|

How to Finally Get Your Self-Help Book to The Top of Amazon

How to Finally Get Your Self-Help Book to The Top of Amazon   There are many authors who are kicking and scratching their way to the top of Amazon. It’s tough out there, and it gets tougher every day. Even if you’re not already doing this, you can be sure your competition is blogging, Facebooking, You Tubing and Tweeting every second of every day. And if they’re not doing it themselves, then they’re paying someone on Fiverr to do it for them! How do you compete with tha [...]
By | 2018-01-12T20:23:14+00:00 December 26th, 2017|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |