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How to Create a Powerful Amazon Book Description In 10 Easy Steps

By | 2017-09-26T13:08:01+00:00 January 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|

How to Create a Powerful Amazon Book Description In 10 Easy Steps 1. A Strong Headline Will Stop Readers in Their Tracks We are bombarded with headlines everywhere we go. Whether it’s a blog, a newspaper article or junk mail, we see and respond to headlines… All. The. Time. Your Amazon book description shouldn’t be [...]

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Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

By | 2017-09-17T09:43:14+00:00 November 18th, 2016|Sales Copy Strategies|

The sad reality (for authors, that is) is that barely any Amazon book descriptions have a call-to-action for their books. Why? Because most of the time these blurbs (or book descriptions) are written by the author themselves or by someone doesn’t know anything about direct response copywriting. If we learned anything from the advent of [...]

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Bad Advice on Keeping Your Amazon Book Description Short

By | 2017-09-17T10:51:48+00:00 November 18th, 2016|Sales Copy Strategies, Self-Help Author Marketing|

I’ve read some bad advice on writing an Amazon book description by an author of eight books, and that advice was to keep your book description on Amazon to less than 150 words. Why was this advice given? Who knows? But it’s bad advice. The person reading your book description on Amazon is about to [...]

Seven Ways to Market Your Brick & Mortar Business on the Internet

By | 2017-09-17T10:52:27+00:00 October 9th, 2016|Sales Copy Strategies|

Seven Ways to Market Your Brick & Mortar Business on the Internet Every small business owner wants high volume traffic to their web site.  For some online businesses there are many strategies that can be employed (which will not be discussed here).  But for Brick & Mortar businesses there are other strategies that need to [...]

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