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7 Very Important Lessons That Can Make You a Success on Shark Tank

By | 2017-09-17T09:30:50+00:00 April 3rd, 2017|Sales Copy Strategies|

1) You must be 100% devoted to your business. There have been quite a few pitches on Shark Tank where the product was right, the price was right and the timing was right.  But the one thing the sharks didn’t like was a lack of 100% of total commitment to the business. Some contestants didn’t [...]

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3 Reasons Why You Should Think Twice About Your Amazon Book Description

By | 2017-09-17T09:31:50+00:00 March 31st, 2017|Sales Copy Strategies|

1) Better Reviews – Meeting Expectations. The number one reason why you get a bad review on for your book on Amazon is because the book didn’t meet you customer’s expectations. Go ahead, and read the reviews. You’ll see a clear pattern. The book didn’t live up to the hype. Either the cover, the title [...]

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Why Great Customer Service Can Mean Money in the Bank

By | 2017-09-17T09:32:56+00:00 March 30th, 2017|Sales Copy Strategies, Self-Help Author Marketing|

I recently was looking into Squarespace to develop a new website for myself. You’ve probably seen the Super Bowl ad with John Malkovich. I had new product to launch, so I was looking for alternatives to WordPress. Since I had used an online development tool before (Unbounce for landing pages), I seriously considered Squarespace. I [...]

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Close Your Twitter Account Today

By | 2017-09-17T09:33:50+00:00 March 30th, 2017|Marketing 101|

If you’re not actively using your Twitter account, you should probably close it. Having a Twitter account that isn’t active just makes you look bad. Since many businesses don’t actively update their website with any content with a date on it, I will personally confirm whether a business is still alive by going to their [...]

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Why You Should Use Long Copy in Your Ads

By | 2017-09-26T11:09:02+00:00 March 30th, 2017|Sales Copy Strategies|

Think about this for a moment. Think about the last time you went to a salad bar at a restaurant…was there an expectation of you eating the whole salad bar? No! You were expected to pick and choose ONLY the items you wanted. Some lettuce leaves, a few tomatoes here and there, a crouton and… [...]

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Why You Need a Direct Response Copywriter

By | 2017-09-17T09:35:30+00:00 March 20th, 2017|Why I Do What I Do|

The internet has made everything into direct response marketing. Mass media like television was all about building a brand. They wanted to build a brand in your mind, so you will remember that brand when you go shopping at the store sometime later. But today everything is instantaneous. When you shop online, you are looking [...]

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Why Good Copywriting Won’t Be Outsourced Anytime Soon

By | 2017-09-17T09:36:33+00:00 March 19th, 2017|Sales Copy Strategies, Why I Do What I Do|

We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, [...]

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Why I Like to Think CompUSA Went Out of Business

By | 2017-09-17T09:37:30+00:00 February 21st, 2017|Why I Do What I Do|

Why I Like to Think CompUSA Went Out of Business The operative word here is “think” because this is the narrative I hope is true. It all started back in 1997. Computers and the internet were starting to hit the mainstream, and there weren’t many stores when I was living in Dallas that specialized in [...]

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Why I Do What I Do Pt. 1

By | 2017-09-17T09:38:22+00:00 February 20th, 2017|Why I Do What I Do|

This section (Why I Do What I Do) will get back to the meaning of the term “blog.” For those who don’t know, the word “blog” is a derivative of the word “weblog” as in “web” + “log.”  And the word “log” as defined in Oxford’s dictionary means an accounting of what happened as in [...]

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How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

By | 2017-04-11T11:15:32+00:00 February 11th, 2017|Sales Copy Strategies|

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages   There are over 33 areas of improvement that colleges and universities that could implement to dramatically increase their landing page conversions. However, I’m only going to discuss seven of those here. Have one focus.   If you think prospective student’s attention [...]

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