Blog

Home/Blog/

Why You Need a Direct Response Copywriter

By | 2017-09-17T09:35:30+00:00 March 20th, 2017|Why I Do What I Do|

The internet has made everything into direct response marketing. Mass media like television was all about building a brand. They wanted to build a brand in your mind, so you will remember that brand when you go shopping at the store sometime later. But today everything is instantaneous. When you shop online, you are looking [...]

Comments Off on Why You Need a Direct Response Copywriter

Why Good Copywriting Won’t Be Outsourced Anytime Soon

By | 2017-09-17T09:36:33+00:00 March 19th, 2017|Sales Copy Strategies, Why I Do What I Do|

We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, [...]

Comments Off on Why Good Copywriting Won’t Be Outsourced Anytime Soon

Why I Like to Think CompUSA Went Out of Business

By | 2017-09-17T09:37:30+00:00 February 21st, 2017|Why I Do What I Do|

Why I Like to Think CompUSA Went Out of Business The operative word here is “think” because this is the narrative I hope is true. It all started back in 1997. Computers and the internet were starting to hit the mainstream, and there weren’t many stores when I was living in Dallas that specialized in [...]

Comments Off on Why I Like to Think CompUSA Went Out of Business

Why I Do What I Do Pt. 1

By | 2017-09-17T09:38:22+00:00 February 20th, 2017|Why I Do What I Do|

This section (Why I Do What I Do) will get back to the meaning of the term “blog.” For those who don’t know, the word “blog” is a derivative of the word “weblog” as in “web” + “log.”  And the word “log” as defined in Oxford’s dictionary means an accounting of what happened as in [...]

Comments Off on Why I Do What I Do Pt. 1

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

By | 2017-04-11T11:15:32+00:00 February 11th, 2017|Sales Copy Strategies|

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages   There are over 33 areas of improvement that colleges and universities that could implement to dramatically increase their landing page conversions. However, I’m only going to discuss seven of those here. Have one focus.   If you think prospective student’s attention [...]

Comments Off on How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

How to Create a Powerful Amazon Book Description In 10 Easy Steps

By | 2017-09-17T09:41:10+00:00 January 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|

How to Create a Powerful Amazon Book Description In 10 Easy Steps 1. A Strong Headline Will Stop Readers in Their Tracks We are bombarded with headlines everywhere we go. Whether it’s a blog, a newspaper article or junk mail, we see and respond to headlines… All. The. Time. Your Amazon book description shouldn’t be [...]

Comments Off on How to Create a Powerful Amazon Book Description In 10 Easy Steps

Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

By | 2017-09-17T09:43:14+00:00 November 18th, 2016|Sales Copy Strategies|

The sad reality (for authors, that is) is that barely any Amazon book descriptions have a call-to-action for their books. Why? Because most of the time these blurbs (or book descriptions) are written by the author themselves or by someone doesn’t know anything about direct response copywriting. If we learned anything from the advent of [...]

Comments Off on Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

Bad Advice on Keeping Your Amazon Book Description Short

By | 2017-09-17T10:51:48+00:00 November 18th, 2016|Sales Copy Strategies, Self-Help Author Marketing|

I’ve read some bad advice on writing an Amazon book description by an author of eight books, and that advice was to keep your book description on Amazon to less than 150 words. Why was this advice given? Who knows? But it’s bad advice. The person reading your book description on Amazon is about to [...]

Seven Ways to Market Your Brick & Mortar Business on the Internet

By | 2017-09-17T10:52:27+00:00 October 9th, 2016|Sales Copy Strategies|

Seven Ways to Market Your Brick & Mortar Business on the Internet Every small business owner wants high volume traffic to their web site.  For some online businesses there are many strategies that can be employed (which will not be discussed here).  But for Brick & Mortar businesses there are other strategies that need to [...]

Comments Off on Seven Ways to Market Your Brick & Mortar Business on the Internet