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How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages   There are over 33 areas of improvement that colleges and universities that could implement to dramatically increase their landing page conversions. However, I’m only going to discuss seven of those here. Have one focus.   If you think prospective student’s attention [...]

By | 2017-04-11T11:15:32+00:00 February 11th, 2017|Sales Copy Strategies|Comments Off on How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

How to Create a Powerful Amazon Book Description In 10 Easy Steps

How to Create a Powerful Amazon Book Description In 10 Easy Steps 1. A Strong Headline Will Stop Readers in Their Tracks We are bombarded with headlines everywhere we go. Whether it’s a blog, a newspaper article or junk mail, we see and respond to headlines… All. The. Time. Your Amazon book description shouldn’t be [...]

By | 2017-03-23T11:35:46+00:00 January 20th, 2017|Sales Copy Strategies|Comments Off on How to Create a Powerful Amazon Book Description In 10 Easy Steps

Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

The sad reality (for authors, that is) is that barely any Amazon book descriptions have a call-to-action for their books. Why? Because most of the time these blurbs (or book descriptions) are written by the author themselves or by someone doesn’t know anything about direct response copywriting. If we learned anything from the advent of [...]

By | 2017-05-09T14:31:14+00:00 November 18th, 2016|Sales Copy Strategies|Comments Off on Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

Seven Ways to Market Your Brick & Mortar Business on the Internet

Seven Ways to Market Your Brick & Mortar Business on the Internet Every small business owner wants high volume traffic to their web site.  For some online businesses there are many strategies that can be employed (which will not be discussed here).  But for Brick & Mortar businesses there are other strategies that need to [...]

By | 2017-05-09T14:29:19+00:00 October 9th, 2016|Sales Copy Strategies|Comments Off on Seven Ways to Market Your Brick & Mortar Business on the Internet