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Blog 2018-01-04T04:34:57+00:00

Ten Great Book Description Headlines and Why They Work

By | August 3rd, 2017|Categories: Sales Copy Strategies|

Ten Great Book Description Headlines and Why They Work How You Can Dominate Amazon With These Amazon Book Descriptions Here I list just the headline without the name of the book or the author because I want you to just focus on the headlines. Naturally, a headline can go hand [...]

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Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

By | July 24th, 2017|Categories: Self-Help Author Marketing|Tags: |

Don’t Let Your Customer Download a Preview of Your Book  Without Getting Their Info That’s the deal you make with your customer. “You give me your name and email, I will give you a preview of my book.” Your sales page is what gets them excited about your book. You [...]

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Why Your Book Isn’t Selling on Amazon and Elsewhere

By | July 12th, 2017|Categories: Self-Help Author Marketing|Tags: |

Why Your Book Isn’t Selling on Amazon and Elsewhere Your book isn’t selling on Amazon is because of the belief that a fancy title and a snazzy book cover—in which you spent several hundred dollars on—will sell the book. Or the false belief that you just need to send more [...]

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Things to Watch Out For When Outsourcing Your Project Online

By | July 9th, 2017|Categories: Marketing 101, Self-Help Author Marketing|Tags: |

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas).  You can try: Guru.com, Base Camp, Huddle and Elance.   Elance(now Upwork) Elance is [...]

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Lotto, Powerball, Twitter and Facebook

By | June 15th, 2017|Categories: Marketing 101, Sales Copy Strategies|

So what is this post about? I will tell you.  First you have to hear a quick story. Since I have castigated Twitter for some time on a number of recent posts, someone recently asked me why I would criticize Twitter if I had a profile on Twitter.  The answer [...]

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More Choices, Less Satisfaction: Could Hurt Your Business

By | June 9th, 2017|Categories: Sales Copy Strategies|

Did you know that the more choices you offer, the less satisfaction your customer will have with the choice he or she makes?  It is true and is the subject of Barry Schwartz’s book: The Paradox of Choice, Why More is Less. This is not going to evaluate the book [...]

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Tools like Unbounce and Leadpages will only get you so far

By | June 1st, 2017|Categories: Marketing 101|Tags: , , |

There are now powerful tools to create really great landing pages. I’ll discuss a few in moment, but tools alone will not get you the riches you desire. Because as you will see, we’ve had all sorts of tools in the past, but many of us have failed to make [...]

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How to Love Junk Mail

By | May 9th, 2017|Categories: Marketing 101|

If you are a business owner and you are involved in doing your own marketing such as magazine ads, marketing postcards and e-mails, do not ignore the junk mail that you get from other businesses.  Cherish them.  Getting junk mail is your best marketing education and a great for finding [...]

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How FREE Offers Can Mean Huge Profits

By | May 2nd, 2017|Categories: Sales Copy Strategies|

My Pen Story Several years ago, I was at a small-business expo in Raleigh, North Carolina where I was assailed by a vendor of a real estate agency. This excitable man was convinced that I needed a free pen: “Here!” he said, pushing his promotional, logo laden pen into my [...]

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Adding Value AFTER You Make a Purchase

By | April 21st, 2017|Categories: Why I Do What I Do|

I've been buying stuff on Amazon for over 15 years now, and just today was the first time I received an e-mail from the seller. The product I purchased was some vitamins. The seller sent me an e-mail to give me some tips on how to use their product and [...]

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Stupid Ads I Found in Magazines: Episode 1

By | April 11th, 2017|Categories: Sales Copy Strategies|

This may or may not be a continuing series. It all depends how annoyed I get. Here you’ll find my rants about bad ads, and you will find my good advice on what to do to make them better. Below are the first four ads I saw in my latest [...]

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7 Very Important Lessons That Can Make You a Success on Shark Tank

By | April 3rd, 2017|Categories: Sales Copy Strategies|

1) You must be 100% devoted to your business. There have been quite a few pitches on Shark Tank where the product was right, the price was right and the timing was right.  But the one thing the sharks didn’t like was a lack of 100% of total commitment to [...]

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