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Why Book Titles Are Important and How To Get More Readers

By | 2017-09-20T08:34:39+00:00 October 10th, 2017|Self-Help Author Marketing|

Why Book Titles Are Important and How To Get More Readers The best way you can people’s attention and get them to buy is to offer a clear benefit in your title. Let’s look at four titles by Dale Carnegie. Quick & Easy Way to Effective Speaking How Stop Worrying and Start Living How to [...]

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Why Shark Tank, the TV Show, Gives a Boost to All Contestants

By | 2017-10-11T14:07:49+00:00 October 3rd, 2017|Self-Help Author Marketing|

Why Shark Tank, the TV Show, Gives a Boost to All Contestants   The pitches on Shark Tank, to the viewer, are a lot like infomercials. This is the magic of the participant’s success whether they get money of not. Each participant or contestant is able to make a pitch, not only to the sharks, [...]

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13 Great Reasons Why You Should Embrace Long Copy in Your Sales Letters

By | 2017-10-11T13:55:08+00:00 September 26th, 2017|Sales Copy Strategies|

13 Surprising Reasons Why You Should Embrace Long Copy in Your Sales Letters   Whether you’re writing a book description for your book on Amazon, or you’re writing advertising copy for your new product to be sold everywhere, you should embrace long copy and not be afraid that no one will read it. Here are [...]

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Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

By | 2017-11-13T16:33:17+00:00 September 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…   If you look at the statistics, it’s amazingly clear that you won’t make money with your self-help book. There are more and more books being published every year, and seemingly less and less readers. With books being sold at 99 cents [...]

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“First Class” is the highest compliment you can bestow upon someone

By | 2017-09-26T11:13:21+00:00 September 18th, 2017|Sales Copy Strategies|

“First Class” is the highest compliment you can bestow upon someone Next time you give a testimonial, think twice about saying “excellent” or “great.” These are vague… and run neck and neck with one another. But nothing exceeds “first class.” It’s visual. Making things visual will have more impact in the mind of the reader. [...]

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How to Get Mastery of Your Publishing Career

By | 2017-09-26T11:19:22+00:00 September 17th, 2017|Sales Copy Strategies, Why I Do What I Do|

This is a great book for self-help authors who are having trouble focusing on getting their books published or making a huge sales. Writing the book is actually the easy and fun part. But it's a whole other ball game to actually make money from your books. This book  by George Leonard [...]

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Landing Pages – Real Landing Pages

By | 2017-09-26T11:51:26+00:00 August 9th, 2017|Marketing 101|

Small businesses and even medium sized businesses on the World Wide Web spend a lot of marketing dollars on getting visitors to their website. When they think of a "landing page," they dump their visitors right onto their home page.  This is not the best use of advertising and marketing dollars.  This is all part [...]

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Ten Great Book Description Headlines and Why They Work

By | 2017-09-26T12:12:46+00:00 August 3rd, 2017|Sales Copy Strategies|

Ten Great Book Description Headlines and Why They Work How You Can Dominate Amazon With These Amazon Book Descriptions Here I list just the headline without the name of the book or the author because I want you to just focus on the headlines. Naturally, a headline can go hand in hand with the books [...]

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Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

By | 2017-09-26T12:04:33+00:00 July 24th, 2017|Self-Help Author Marketing|

Don’t Let Your Customer Download a Preview of Your Book  Without Getting Their Info That’s the deal you make with your customer. “You give me your name and email, I will give you a preview of my book.” Your sales page is what gets them excited about your book. You need to have your audience [...]

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Why Your Book Isn’t Selling on Amazon and Elsewhere

By | 2017-09-20T08:35:32+00:00 July 12th, 2017|Self-Help Author Marketing|

Why Your Book Isn’t Selling on Amazon and Elsewhere Your book isn’t selling on Amazon is because of the belief that a fancy title and a snazzy book cover—in which you spent several hundred dollars on—will sell the book. Or the false belief that you just need to send more and more people to your [...]

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