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Blog 2018-01-04T04:34:57+00:00

10 Ways You Can Speak for Free Without Looking Cheap

By | November 1st, 2017|Categories: Self-Help Author Marketing|

10 Ways You Can Speak for Free Without Looking Cheap   Speaking can be an art for some but menace for others. There are ways in which we can speak without looking cheap. Here is what many professional speakers recommend: 1) Start by responding correctly Observe the scenario and decide [...]

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Why Creating a Total Package is Much Better Than Selling an E-book

By | October 31st, 2017|Categories: Self-Help Author Marketing|Tags: |

Why Creating a Total Package is Much Better Than Selling an E-book   You may have heard that selling an e-book on your own website is like saddling a dinosaur for your morning commute. Well, you heard right. Those days are long gone. But that doesn’t mean your audience still [...]

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Seven Take-Aways from AWAI 2017 Boot Camp

By | October 29th, 2017|Categories: Sales Copy Strategies|

Seven Take-Aways from AWAI 2017 Boot Camp I recently attended a conference for direct response copywriters in Delray Beach, Florida. There was about five hundred people there  (or at least that’s what they tell me). Trip-wires: Trip-wire. Offer something where you may take a loss just to get them on [...]

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How to Turn Your Self-Help Book Into an Information Product

By | October 24th, 2017|Categories: Self-Help Author Marketing|Tags: |

How to Turn Your Self-Help Book Into an Information Product If you’ve written a self-help book, then you’ll want to create an information product from that book. Why? Because that’s where the big money is (aside from speaking, coaching and consulting). More about that later. What is an information product? [...]

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How to Sell More Self-Help Books On Amazon Without Banging Your Head Against The Amazon Wall

By | October 21st, 2017|Categories: Self-Help Author Marketing|Tags: |

How to Sell More Self-Help Books On Amazon Without Banging Your Head Against The Amazon Wall The first step in selling more books on Amazon is to stop looking at all the blogs and videos that show you how to sell more books on Amazon. Why? Because everyone else is [...]

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Why Book Titles Are Important and How To Get More Readers

By | October 10th, 2017|Categories: Self-Help Author Marketing|Tags: |

Why Book Titles Are Important and How To Get More Readers The best way you can people’s attention and get them to buy is to offer a clear benefit in your title. Let’s look at four titles by Dale Carnegie. Quick & Easy Way to Effective Speaking How Stop Worrying [...]

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Why Shark Tank, the TV Show, Gives a Boost to All Contestants

By | October 3rd, 2017|Categories: Self-Help Author Marketing|Tags: |

Why Shark Tank, the TV Show, Gives a Boost to All Contestants   The pitches on Shark Tank, to the viewer, are a lot like infomercials. This is the magic of the participant’s success whether they get money of not. Each participant or contestant is able to make a pitch, [...]

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13 Great Reasons Why You Should Embrace Long Copy in Your Sales Letters

By | September 26th, 2017|Categories: Sales Copy Strategies|Tags: |

13 Surprising Reasons Why You Should Embrace Long Copy in Your Sales Letters   Whether you’re writing a book description for your book on Amazon, or you’re writing advertising copy for your new product to be sold everywhere, you should embrace long copy and not be afraid that no one [...]

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Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

By | September 20th, 2017|Categories: Sales Copy Strategies, Self-Help Author Marketing|

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…   If you look at the statistics, it’s amazingly clear that you won’t make money with your self-help book. There are more and more books being published every year, and seemingly less and less readers. With books [...]

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“First Class” is the highest compliment you can bestow upon someone

By | September 18th, 2017|Categories: Sales Copy Strategies|Tags: |

“First Class” is the highest compliment you can bestow upon someone Next time you give a testimonial, think twice about saying “excellent” or “great.” These are vague… and run neck and neck with one another. But nothing exceeds “first class.” It’s visual. Making things visual will have more impact in [...]

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How to Get Mastery of Your Publishing Career

By | September 17th, 2017|Categories: Sales Copy Strategies, Why I Do What I Do|

This is a great book for self-help authors who are having trouble focusing on getting their books published or making a huge sales. Writing the book is actually the easy and fun part. But it's a whole other ball game to actually make money from your books. [...]

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Landing Pages – Real Landing Pages

By | August 9th, 2017|Categories: Marketing 101|

Small businesses and even medium sized businesses on the World Wide Web spend a lot of marketing dollars on getting visitors to their website. When they think of a "landing page," they dump their visitors right onto their home page.  This is not the best use of advertising and marketing [...]

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