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Tools like Unbounce and Leadpages will only get you so far

By | 2017-09-20T08:36:24+00:00 June 1st, 2017|Marketing 101|

There are now powerful tools to create really great landing pages. I’ll discuss a few in moment, but tools alone will not get you the riches you desire. Because as you will see, we’ve had all sorts of tools in the past, but many of us have failed to make them work for us. First, [...]

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How to Love Junk Mail

By | 2017-09-17T09:26:17+00:00 May 9th, 2017|Marketing 101|

If you are a business owner and you are involved in doing your own marketing such as magazine ads, marketing postcards and e-mails, do not ignore the junk mail that you get from other businesses.  Cherish them.  Getting junk mail is your best marketing education and a great for finding new prospects.  You should relish [...]

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How FREE Offers Can Mean Huge Profits

By | 2017-09-17T09:27:05+00:00 May 2nd, 2017|Sales Copy Strategies|

My Pen Story Several years ago, I was at a small-business expo in Raleigh, North Carolina where I was assailed by a vendor of a real estate agency. This excitable man was convinced that I needed a free pen: “Here!” he said, pushing his promotional, logo laden pen into my face. “No, thanks,” I said [...]

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Adding Value AFTER You Make a Purchase

By | 2017-09-17T09:29:05+00:00 April 21st, 2017|Why I Do What I Do|

I've been buying stuff on Amazon for over 15 years now, and just today was the first time I received an e-mail from the seller. The product I purchased was some vitamins. The seller sent me an e-mail to give me some tips on how to use their product and how to stay healthy. Now, [...]

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Stupid Ads I Found in Magazines: Episode 1

By | 2017-09-17T09:29:52+00:00 April 11th, 2017|Sales Copy Strategies|

This may or may not be a continuing series. It all depends how annoyed I get. Here you’ll find my rants about bad ads, and you will find my good advice on what to do to make them better. Below are the first four ads I saw in my latest issue of Popular Science magazine [...]

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7 Very Important Lessons That Can Make You a Success on Shark Tank

By | 2017-09-17T09:30:50+00:00 April 3rd, 2017|Sales Copy Strategies|

1) You must be 100% devoted to your business. There have been quite a few pitches on Shark Tank where the product was right, the price was right and the timing was right.  But the one thing the sharks didn’t like was a lack of 100% of total commitment to the business. Some contestants didn’t [...]

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3 Reasons Why You Should Think Twice About Your Amazon Book Description

By | 2017-09-17T09:31:50+00:00 March 31st, 2017|Sales Copy Strategies|

1) Better Reviews – Meeting Expectations. The number one reason why you get a bad review on for your book on Amazon is because the book didn’t meet you customer’s expectations. Go ahead, and read the reviews. You’ll see a clear pattern. The book didn’t live up to the hype. Either the cover, the title [...]

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Why Great Customer Service Can Mean Money in the Bank

By | 2017-09-17T09:32:56+00:00 March 30th, 2017|Sales Copy Strategies, Self-Help Author Marketing|

I recently was looking into Squarespace to develop a new website for myself. You’ve probably seen the Super Bowl ad with John Malkovich. I had new product to launch, so I was looking for alternatives to WordPress. Since I had used an online development tool before (Unbounce for landing pages), I seriously considered Squarespace. I [...]

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Close Your Twitter Account Today

By | 2017-09-17T09:33:50+00:00 March 30th, 2017|Marketing 101|

If you’re not actively using your Twitter account, you should probably close it. Having a Twitter account that isn’t active just makes you look bad. Since many businesses don’t actively update their website with any content with a date on it, I will personally confirm whether a business is still alive by going to their [...]

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Why You Should Use Long Copy in Your Ads

By | 2017-09-17T09:34:40+00:00 March 30th, 2017|Sales Copy Strategies|

Think about this for a moment. Think about the last time you went to a salad bar at a restaurant…was there an expectation of you to eating the whole salad bar? No! You were expected to pick and choose ONLY the items you wanted. Some lettuce leaves, a few tomatoes here and there, a crouton [...]

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