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Blog 2018-01-04T04:34:57+00:00

Stop Building Your Brand and Start Building Your Audience

By | May 8th, 2018|Categories: Marketing 101|Tags: |

Stop Building Your Brand and Start Building Your Audience I recently was talking to a speaker/author who had recently written one book. Before creating an audience of people that wanted her services, she already had t-shirts, mugs and other chotskies with her name and logo on them. She was trying [...]

The Secret to Selling More Books on Amazon Comes Down to These Super 7 Persuasion Strategies

By | April 30th, 2018|Categories: blog, Self-Help Author Marketing|

The Secret to Selling More Books on Amazon Comes Down to These Super 7 Persuasion Strategies Here are 7 Super Persuasive Quick Strategies you can implement right so you can start selling more books on Amazon.   Introduction: The problem with most authors is that they think about only one [...]

Answering Your Buyer’s Top 5 Objections is the Fastest Way to Getting People to BUY Your Books!

By | April 28th, 2018|Categories: Sales Copy Strategies, Self-Help Author Marketing|

Answering Your Buyer’s Top 5 Objections is the Fastest Way to Getting People to BUY Your Books! In any buying or selling transaction (depending on what side you’re on) there is a struggle in the mind. You heart (the emotions) want something but your mind (your logic) tells you to [...]

The Ultimate Guide to Selling Your Book on Amazon

By | April 11th, 2018|Categories: Marketing 101, Sales Copy Strategies, Self-Help Author Marketing|

The Ultimate Guide to Selling Your Book on Amazon: How to Use This “Rarely Used” Strategy to Blow Past Your Competition The cornerstone of any sales transaction is to get people deeply interested in your product BEFORE they open their wallets. Otherwise, you’re just competing on price. Unless you are [...]

5 Examples of Amazon Book Headlines and Why They Work

By | April 4th, 2018|Categories: blog, Marketing 101|

5 Examples of Amazon Book Headlines and Why They Work   In this section, I will examine 5 very good headlines from top selling books that I found on Amazon. Let’s take a look: Ex. 1 If you want to build muscle, lose fat, and look great as quickly as [...]

Why Small Business Should Be More Like Shark Tank Contestants and Less Like the Big Brand

By | February 27th, 2018|Categories: Marketing 101|

Why Small Business Should Be More Like Shark Tank Contestants and Less Like the Big Brands I’ve watched a number pitches on Shark Tank (the TV show) to see the similarities of what we see on that show and how poorly most small businesses advertise their products and services. If [...]

Blogging: An Essential Part Of A Successful Business

By | February 22nd, 2018|Categories: Marketing 101|

Blogging: An Essential Part Of A Successful Business There has been an ongoing debate whether blogging is still relevant today in the age of social media marketing. We’re here to say that it doesn’t matter if you’re a small business or a multinational company, having a blog is an important [...]

Why I Recently Paid $47 For a 37 Page eBook

By | January 31st, 2018|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |

I recently paid $47 for a 37 page eBook. And you know what? It was worth it. Why? Because it solved my most immediate problem. And that’s the trick of being successful in selling your products—whether it’s in print or interactive. You need to solve an immediate and pressing problem. [...]

How Self-Help Authors Can Turn Their Published Books Into Cash Machines

By | January 17th, 2018|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |

How Self-Help Authors Can Turn Their Published Books Into Cash Machines   If you’re a published author, you know all the hard work you put into writing your book and getting it published—whether it’s with a publisher or self-published. You spent many months writing your book. And then rewriting your [...]

How Life Coaches Can Make Big Money

By | January 9th, 2018|Categories: Marketing 101|

How Life Coaches Can Make Big Money   The best way to get lifelong clients for life coaching is to create an information product that introduces your services. There are many advantages of selling an information product versus just selling a book on Amazon. Putting together an information product takes [...]

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon

By | January 2nd, 2018|Categories: Marketing 101, Why I Do What I Do|

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon   We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone [...]

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