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Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Don’t Let Your Customer Download a Preview of Your Book  Without Getting Their Info That’s the deal you make with your customer. “You give me your name and email, I will give you a preview of my book.” Your sales page is what gets them excited about your book. You need to have your audience [...]

By | 2017-07-24T15:05:02+00:00 July 24th, 2017|Sales Copy Strategies|Comments Off on Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Why Your Book Isn’t Selling on Amazon and Elsewhere

Why Your Book Isn’t Selling on Amazon and Elsewhere Your book isn’t selling on Amazon is because of the belief that a fancy title and a snazzy book cover—in which you spent several hundred dollars on—will sell the book. Or the false belief that you just need to send more and more people to your [...]

By | 2017-07-12T08:10:50+00:00 July 12th, 2017|Marketing 101|Comments Off on Why Your Book Isn’t Selling on Amazon and Elsewhere

Things to Watch Out For When Outsourcing Your Project Online

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas).  You can try :Guru.com, Base Camp, Huddle and Elance.   Elance(now Upwork) Elance is probably one of the first [...]

By | 2017-07-13T20:39:26+00:00 July 9th, 2017|Sales Copy Strategies|Comments Off on Things to Watch Out For When Outsourcing Your Project Online

Big Lessons From 30 Years’ Freelance Copywriting:

Below is a GUEST POST courtesy of The Information Marketing Association content library. I post it here for your http://www.info-marketing.org/resources/easy-content-library This post was written by Dan S. Kennedy, world renown direct response copywriter and thought leader. Enjoy! ----------------------------------------------------------------------------------------------------------------------------------------- Big Lessons From 30 Years’ Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS by [...]

By | 2017-06-16T16:27:04+00:00 June 16th, 2017|Sales Copy Strategies|Comments Off on Big Lessons From 30 Years’ Freelance Copywriting:

Lotto, Powerball, Twitter and Facebook

So what is this post about? I will tell you.  First you have to hear a quick story. Since I have castigated Twitter for some time on a number of recent posts, someone recently asked me why I would criticize Twitter if I had a profile on Twitter.  The answer lies in the Powerball / [...]

By | 2017-05-09T15:20:53+00:00 June 15th, 2017|Sales Copy Strategies|Comments Off on Lotto, Powerball, Twitter and Facebook

More Choices, Less Satisfaction: Could Hurt Your Business

Did you know that the more choices you offer, the less satisfaction your customer will have with the choice he or she makes?  It is true and is the subject of Barry Schwartz’s book: The Paradox of Choice, Why More is Less. This is not going to evaluate the book at all but more to [...]

By | 2017-05-09T14:13:14+00:00 June 9th, 2017|Sales Copy Strategies|Comments Off on More Choices, Less Satisfaction: Could Hurt Your Business

Tools like Unbounce and Leadpages will only get you so far

There are now powerful tools to create really great landing pages. I’ll discuss a few in moment, but tools alone will not get you the riches you desire. Because as you will see, we’ve had all sorts of tools in the past, but many of us have failed to make them work for us. First, [...]

By | 2017-06-07T13:14:38+00:00 June 1st, 2017|Marketing 101|Comments Off on Tools like Unbounce and Leadpages will only get you so far

How to Love Junk Mail

If you are a business owner and you are involved in doing your own marketing such as magazine ads, marketing postcards and e-mails, do not ignore the junk mail that you get from other businesses.  Cherish them.  Getting junk mail is your best marketing education and a great for finding new prospects.  You should relish [...]

By | 2017-05-09T14:11:40+00:00 May 9th, 2017|Marketing 101|Comments Off on How to Love Junk Mail

How FREE Offers Can Mean Huge Profits

My Pen Story Several years ago, I was at a small-business expo in Raleigh, North Carolina where I was assailed by a vendor of a real estate agency. This excitable man was convinced that I needed a free pen: “Here!” he said, pushing his promotional, logo laden pen into my face. “No, thanks,” I said [...]

By | 2017-05-02T13:28:09+00:00 May 2nd, 2017|Sales Copy Strategies|Comments Off on How FREE Offers Can Mean Huge Profits

Adding Value AFTER You Make a Purchase

I've been buying stuff on Amazon for over 15 years now, and just today was the first time I received an e-mail from the seller. The product I purchased was some vitamins. The seller sent me an e-mail to give me some tips on how to use their product and how to stay healthy. Now, [...]

By | 2017-04-21T08:14:52+00:00 April 21st, 2017|Why I Do What I Do|Comments Off on Adding Value AFTER You Make a Purchase