AshNero

/Ash Waechter

About Ash Waechter

Ash Waechter is a sales copy writer who specializes in helping authors and speakers sell more books and products.

How to Turn Your Self-Help Book Into an Information Product

How to Turn Your Self-Help Book Into an Information Product If you’ve written a self-help book, then you’ll want to create an information product from that book. Why? Because that’s where the big money is (aside from speaking, coaching and consulting). More about that later. What is an information product? It’s basically the same information that’s in your existing self-help book but presented in different forms of media. Back in the day when information products were s [...]
By | 2017-12-27T06:30:46+00:00 October 24th, 2017|Categories: Self-Help Author Marketing|Tags: |

How to Sell More Self-Help Books On Amazon Without Banging Your Head Against The Amazon Wall

How to Sell More Self-Help Books On Amazon Without Banging Your Head Against The Amazon Wall The first step in selling more books on Amazon is to stop looking at all the blogs and videos that show you how to sell more books on Amazon. Why? Because everyone else is doing the same thing! You need to look at this whole thing in a completely different way, and in this blog post, I will introduce to that new way of thinking that will enable you to sell tons more books on Amazon or wherever else you [...]
By | 2017-10-21T11:50:29+00:00 October 21st, 2017|Categories: Self-Help Author Marketing|Tags: |

Why Book Titles Are Important and How To Get More Readers

Why Book Titles Are Important and How To Get More Readers The best way you can people’s attention and get them to buy is to offer a clear benefit in your title. Let’s look at four titles by Dale Carnegie. Quick & Easy Way to Effective Speaking How Stop Worrying and Start Living How to Develop Self-Confidence & Influence People by Public Speaking How to Win Friends & Influence People   This first title has the lowest numbers of reviews, and I can see [...]
By | 2017-12-27T06:28:36+00:00 October 10th, 2017|Categories: Self-Help Author Marketing|Tags: |

Why Shark Tank, the TV Show, Gives a Boost to All Contestants

Why Shark Tank, the TV Show, Gives a Boost to All Contestants   The pitches on Shark Tank, to the viewer, are a lot like infomercials. This is the magic of the participant’s success whether they get money of not. Each participant or contestant is able to make a pitch, not only to the sharks, but also to the general public. They are able to describe their target audience… how their product solves a problem… who will benefit… how they benefit and so on. That’s what an infomercial [...]
By | 2017-10-03T17:02:08+00:00 October 3rd, 2017|Categories: Self-Help Author Marketing|Tags: |

13 Great Reasons Why You Should Embrace Long Copy in Your Sales Letters

13 Surprising Reasons Why You Should Embrace Long Copy in Your Sales Letters   Whether you’re writing a book description for your book on Amazon, or you’re writing advertising copy for your new product to be sold everywhere, you should embrace long copy and not be afraid that no one will read it. Here are 13 pieces of evidence that long copy still works in our instant video era:   1) Blogs are a popular form of long copy If there is one proof out there that should convi [...]
By | 2018-02-09T20:26:30+00:00 September 26th, 2017|Categories: Sales Copy Strategies|Tags: |

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…   If you look at the statistics, it’s amazingly clear that you won’t make money with your self-help book. There are more and more books being published every year, and seemingly less and less readers. With books being sold at 99 cents or given away for free, your profit margins are next to zero. How do you compete with other self-help authors who are giving away their book for free or are selling their b [...]
By | 2017-12-27T06:21:01+00:00 September 20th, 2017|Categories: Sales Copy Strategies, Self-Help Author Marketing|

“First Class” is the highest compliment you can bestow upon someone

“First Class” is the highest compliment you can bestow upon someone Next time you give a testimonial, think twice about saying “excellent” or “great.” These are vague… and run neck and neck with one another. But nothing exceeds “first class.” It’s visual. Making things visual will have more impact in the mind of the reader. When I say “First Class” you probably have a mental image of the first class section of an airplane—and being served champagne. Words like “ex [...]
By | 2017-12-27T06:19:19+00:00 September 18th, 2017|Categories: Sales Copy Strategies|Tags: |

How to Get Mastery of Your Publishing Career

[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size [...]
By | 2017-12-27T06:17:12+00:00 September 17th, 2017|Categories: Sales Copy Strategies, Why I Do What I Do|

Landing Pages – Real Landing Pages

Small businesses and even medium sized businesses on the World Wide Web spend a lot of marketing dollars on getting visitors to their website. When they think of a "landing page," they dump their visitors right onto their home page.  This is not the best use of advertising and marketing dollars.  This is all part of the website optimization process. When you spend a lot of money on getting visitors to your website, you want to determine where your visitors will land as a result of your ad. Th [...]
By | 2017-08-09T14:17:16+00:00 August 9th, 2017|Categories: Marketing 101|

Ten Great Book Description Headlines and Why They Work

[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size [...]
By | 2018-04-10T13:49:57+00:00 August 3rd, 2017|Categories: Sales Copy Strategies|