AshNero

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About AshNero

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So far AshNero has created 48 blog entries.

Why I Like to Think CompUSA Went Out of Business

Why I Like to Think CompUSA Went Out of Business The operative word here is “think” because this is the narrative I hope is true. It all started back in 1997. Computers and the internet were starting to hit the mainstream, and there weren’t many stores when I was living in Dallas that specialized in computers. But CompUSA did, and it seemed like they had a thriving business. One incident (or actually two) had led me to believe that was the reason for their downfall. On one fateful day, [...]
By | 2017-12-27T06:11:44+00:00 February 21st, 2017|Why I Do What I Do|Comments Off on Why I Like to Think CompUSA Went Out of Business

Why I Do What I Do Pt. 1

This section (Why I Do What I Do) will get back to the meaning of the term “blog.” For those who don’t know, the word “blog” is a derivative of the word “weblog” as in “web” + “log.”  And the word “log” as defined in Oxford’s dictionary means an accounting of what happened as in a ship’ s log or a pilot’s log. Star Trek fans have heard of the ”captain’s log” as reported by Captain Kirk, or the “ship’s log” as reported by others: (Ex. “Ship's log, st [...]
By | 2017-02-20T09:32:20+00:00 February 20th, 2017|Why I Do What I Do|Comments Off on Why I Do What I Do Pt. 1

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages   There are over 33 areas of improvement that colleges and universities that could implement to dramatically increase their landing page conversions. However, I’m only going to discuss seven of those here. Have one focus.   If you think prospective student’s attention span is low as it can get, just give them more than one thing to think about—then you really have a problem. [...]
By | 2017-02-11T11:12:00+00:00 February 11th, 2017|Sales Copy Strategies|Comments Off on How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

How to Create a Powerful Amazon Book Description In 10 Easy Steps

How to Create a Powerful Amazon Book Description In 10 Easy Steps 1. A Strong Headline Will Stop Readers in Their Tracks We are bombarded with headlines everywhere we go. Whether it’s a blog, a newspaper article or junk mail, we see and respond to headlines… All. The. Time. Your Amazon book description shouldn’t be any different. You have a product and that product is your book. Don’t forget that. So, you need to sell your product with a very strong headline. Here’s a great example [...]
By | 2017-01-20T11:03:23+00:00 January 20th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on How to Create a Powerful Amazon Book Description In 10 Easy Steps

Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

The sad reality (for authors, that is) is that barely any Amazon book descriptions have a call-to-action for their books. Why? Because most of the time these blurbs (or book descriptions) are written by the author themselves or by someone doesn’t know anything about direct response copywriting. If we learned anything from the advent of sales landing pages is that you need a call-to-action to make a sale. A sales landing page is a direct response medium. In other words, you want people to res [...]
By | 2016-11-18T14:35:47+00:00 November 18th, 2016|Sales Copy Strategies|Comments Off on Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

Bad Advice on Keeping Your Amazon Book Description Short

I’ve read some bad advice on writing an Amazon book description by an author of eight books, and that advice was to keep your book description on Amazon to less than 150 words. Why was this advice given? Who knows? But it’s bad advice. The person reading your book description on Amazon is about to BUY a book that they will READ, so sparing them more reading is NOT the strategy you should be using here. People who buy books aren’t afraid to read, but they are afraid of buying the WRONG b [...]
By | 2016-11-18T10:39:37+00:00 November 18th, 2016|Sales Copy Strategies, Self-Help Author Marketing|0 Comments

Audio-Quiznos Grossing Me Out

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By | 2016-10-09T14:49:32+00:00 October 9th, 2016|Audio|Comments Off on Audio-Quiznos Grossing Me Out

Seven Ways to Market Your Brick & Mortar Business on the Internet

Seven Ways to Market Your Brick & Mortar Business on the Internet Every small business owner wants high volume traffic to their web site.  For some online businesses there are many strategies that can be employed (which will not be discussed here).  But for Brick & Mortar businesses there are other strategies that need to be taken into consideration.  Here are seven such powerful strategies to market your local business one the internet.  Enjoy. Get on Google Maps: It’s Fre [...]
By | 2017-12-27T06:06:13+00:00 October 9th, 2016|Sales Copy Strategies|Comments Off on Seven Ways to Market Your Brick & Mortar Business on the Internet