AshNero

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About AshNero

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So far AshNero has created 62 blog entries.

Why Shark Tank, the TV Show, Gives a Boost to All Contestants

Why Shark Tank, the TV Show, Gives a Boost to All Contestants   The pitches on Shark Tank, to the viewer, are a lot like infomercials. This is the magic of the participant’s success whether they get money of not. Each participant or contestant is able to make a pitch, not only to the sharks, but also to the general public. They are able to describe their target audience… how their product solves a problem… who will benefit… how they benefit and so on. That’s what an infomercial [...]
By | 2017-10-03T17:02:08+00:00 October 3rd, 2017|Categories: Self-Help Author Marketing|Tags: |

13 Great Reasons Why You Should Embrace Long Copy in Your Sales Letters

13 Surprising Reasons Why You Should Embrace Long Copy in Your Sales Letters   Whether you’re writing a book description for your book on Amazon, or you’re writing advertising copy for your new product to be sold everywhere, you should embrace long copy and not be afraid that no one will read it. Here are 13 pieces of evidence that long copy still works in our instant video era:   1) Blogs are a popular form of long copy If there is one proof out there that should convi [...]
By | 2018-02-09T20:26:30+00:00 September 26th, 2017|Categories: Sales Copy Strategies|Tags: |

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…   If you look at the statistics, it’s amazingly clear that you won’t make money with your self-help book. There are more and more books being published every year, and seemingly less and less readers. With books being sold at 99 cents or given away for free, your profit margins are next to zero. How do you compete with other self-help authors who are giving away their book for free or are selling their b [...]
By | 2017-12-27T06:21:01+00:00 September 20th, 2017|Categories: Sales Copy Strategies, Self-Help Author Marketing|

“First Class” is the highest compliment you can bestow upon someone

“First Class” is the highest compliment you can bestow upon someone Next time you give a testimonial, think twice about saying “excellent” or “great.” These are vague… and run neck and neck with one another. But nothing exceeds “first class.” It’s visual. Making things visual will have more impact in the mind of the reader. When I say “First Class” you probably have a mental image of the first class section of an airplane—and being served champagne. Words like “ex [...]
By | 2017-12-27T06:19:19+00:00 September 18th, 2017|Categories: Sales Copy Strategies|Tags: |

How to Get Mastery of Your Publishing Career

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By | 2017-12-27T06:17:12+00:00 September 17th, 2017|Categories: Sales Copy Strategies, Why I Do What I Do|

Landing Pages – Real Landing Pages

Small businesses and even medium sized businesses on the World Wide Web spend a lot of marketing dollars on getting visitors to their website. When they think of a "landing page," they dump their visitors right onto their home page.  This is not the best use of advertising and marketing dollars.  This is all part of the website optimization process. When you spend a lot of money on getting visitors to your website, you want to determine where your visitors will land as a result of your ad. Th [...]
By | 2017-08-09T14:17:16+00:00 August 9th, 2017|Categories: Marketing 101|

Ten Great Book Description Headlines and Why They Work

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By | 2018-04-10T13:49:57+00:00 August 3rd, 2017|Categories: Sales Copy Strategies|

Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Don’t Let Your Customer Download a Preview of Your Book  Without Getting Their Info That’s the deal you make with your customer. “You give me your name and email, I will give you a preview of my book.” Your sales page is what gets them excited about your book. You need to have your audience make that commitment. Your email list will sell more books than anything else. (And don’t forget that your book is that gateway to your higher level services). Too many authors offer a book preview [...]
By | 2017-07-24T15:01:10+00:00 July 24th, 2017|Categories: Self-Help Author Marketing|Tags: |

Why Your Book Isn’t Selling on Amazon and Elsewhere

Why Your Book Isn’t Selling on Amazon and Elsewhere Your book isn’t selling on Amazon is because of the belief that a fancy title and a snazzy book cover—in which you spent several hundred dollars on—will sell the book. Or the false belief that you just need to send more and more people to your book and they will buy. No. The reason your book isn’t selling is because you’re not selling your book. And to sell your book, you need a sales pitch. I know it’s like sleazy or something [...]
By | 2017-07-12T08:10:50+00:00 July 12th, 2017|Categories: Self-Help Author Marketing|Tags: |

Things to Watch Out For When Outsourcing Your Project Online

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas).  You can try: Guru.com, Base Camp, Huddle and Elance.   Elance(now Upwork) Elance is probably one of the first and most popular places to outsource your website project to offshore developers.   There are certainly many pitfalls to this process as well. Some Quick Tips about s [...]
By | 2017-07-09T14:14:20+00:00 July 9th, 2017|Categories: Marketing 101, Self-Help Author Marketing|Tags: |