AshNero

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About AshNero

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So far AshNero has created 48 blog entries.

How FREE Offers Can Mean Huge Profits

My Pen Story Several years ago, I was at a small-business expo in Raleigh, North Carolina where I was assailed by a vendor of a real estate agency. This excitable man was convinced that I needed a free pen: “Here!” he said, pushing his promotional, logo laden pen into my face. “No, thanks,” I said politely as I walked on by. “But, it’s FREE,” he bellowed, wiggling the pen in my face. “I KNOW,” I responded with equal vigor, looking over my shoulder walking away. This vendor lat [...]
By | 2017-05-02T13:28:09+00:00 May 2nd, 2017|Sales Copy Strategies|Comments Off on How FREE Offers Can Mean Huge Profits

Adding Value AFTER You Make a Purchase

I've been buying stuff on Amazon for over 15 years now, and just today was the first time I received an e-mail from the seller. The product I purchased was some vitamins. The seller sent me an e-mail to give me some tips on how to use their product and how to stay healthy. Now, that's adding value after the fact. Below is the e-mail I received: Hi Ash, Your order of Neuro-Peak just shipped! To track your package, you can view your order here . By choosing Neuro-Peak, you’ve taken an excelle [...]
By | 2017-04-21T08:10:20+00:00 April 21st, 2017|Why I Do What I Do|Comments Off on Adding Value AFTER You Make a Purchase

Stupid Ads I Found in Magazines: Episode 1

This may or may not be a continuing series. It all depends how annoyed I get. Here you’ll find my rants about bad ads, and you will find my good advice on what to do to make them better. Below are the first four ads I saw in my latest issue of Popular Science magazine that leave me speechless. Maybe, I haven’t been  paying attention or maybe I have, but seeing these ads I just had to say something. [caption id="attachment_1111" align="alignnone" width="640"] This headline says nothing ab [...]
By | 2017-04-11T12:26:43+00:00 April 11th, 2017|Sales Copy Strategies|Comments Off on Stupid Ads I Found in Magazines: Episode 1

7 Very Important Lessons That Can Make You a Success on Shark Tank

1) You must be 100% devoted to your business. There have been quite a few pitches on Shark Tank where the product was right, the price was right and the timing was right.  But the one thing the sharks didn’t like was a lack of 100% of total commitment to the business. Some contestants didn’t seem like they had the drive, but most importantly, there were some contestants who had another job or business on the side. And the sharks just didn’t like that. And some contestants had family c [...]
By | 2017-04-03T20:34:44+00:00 April 3rd, 2017|Sales Copy Strategies|Comments Off on 7 Very Important Lessons That Can Make You a Success on Shark Tank

3 Reasons Why You Should Think Twice About Your Amazon Book Description

1) Better Reviews – Meeting Expectations. The number one reason why you get a bad review on for your book on Amazon is because the book didn’t meet you customer’s expectations. Go ahead, and read the reviews. You’ll see a clear pattern. The book didn’t live up to the hype. Either the cover, the title or the book description led the reader to believe that what he was getting was something other than what he actually got, and now he’s disappointed. Your Amazon book description is th [...]
By | 2017-03-31T14:44:34+00:00 March 31st, 2017|Sales Copy Strategies|Comments Off on 3 Reasons Why You Should Think Twice About Your Amazon Book Description

Why Great Customer Service Can Mean Money in the Bank

I recently was looking into Squarespace to develop a new website for myself. You’ve probably seen the Super Bowl ad with John Malkovich. I had new product to launch, so I was looking for alternatives to WordPress. Since I had used an online development tool before (Unbounce for landing pages), I seriously considered Squarespace. I also know of one person who has used Squarespace, and she said it was easy to set up. She had no web experience so it was perfect for her. Since I had lots of exper [...]
By | 2017-03-30T16:44:44+00:00 March 30th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on Why Great Customer Service Can Mean Money in the Bank

Close Your Twitter Account Today

If you’re not actively using your Twitter account, you should probably close it. Having a Twitter account that isn’t active just makes you look bad. Since many businesses don’t actively update their website with any content with a date on it, I will personally confirm whether a business is still alive by going to their Twitter account. If they haven’t posted in a few years, I assume to things: 1) They went belly up or 2) They're too lazy to take care of their Twitter account. In eith [...]
By | 2017-03-30T16:43:03+00:00 March 30th, 2017|Marketing 101|Comments Off on Close Your Twitter Account Today

Why You Should Use Long Copy in Your Ads

Think about this for a moment. Think about the last time you went to a salad bar at a restaurant…was there an expectation of you eating the whole salad bar? No! You were expected to pick and choose ONLY the items you wanted. Some lettuce leaves, a few tomatoes here and there, a crouton and… voila, you now have the salad that YOU want. That’s what you should be giving your customer every time you sell a product. You should be giving them a salad bar of options to choose from. And only lon [...]
By | 2017-03-30T16:24:00+00:00 March 30th, 2017|Sales Copy Strategies|Comments Off on Why You Should Use Long Copy in Your Ads

Why You Need a Direct Response Copywriter

The internet has made everything into direct response marketing. Mass media like television was all about building a brand. They wanted to build a brand in your mind, so you will remember that brand when you go shopping at the store sometime later. But today everything is instantaneous. When you shop online, you are looking at the product and buying it right then and there. Sure, you must have a brand, but it doesn’t have to be memorable with jingles, catch phrases and taglines. If you sell o [...]
By | 2017-03-20T12:12:23+00:00 March 20th, 2017|Why I Do What I Do|Comments Off on Why You Need a Direct Response Copywriter

Why Good Copywriting Won’t Be Outsourced Anytime Soon

We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, Expedia, Priceline, Hotels.com, Travelocity, etc. Typist—personal computer   Things that h [...]
By | 2017-03-19T13:44:32+00:00 March 19th, 2017|Sales Copy Strategies, Why I Do What I Do|Comments Off on Why Good Copywriting Won’t Be Outsourced Anytime Soon