AshNero

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About AshNero

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So far AshNero has created 48 blog entries.

How to Get Mastery of Your Publishing Career

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By | 2017-12-27T06:17:12+00:00 September 17th, 2017|Sales Copy Strategies, Why I Do What I Do|Comments Off on How to Get Mastery of Your Publishing Career

Landing Pages – Real Landing Pages

Small businesses and even medium sized businesses on the World Wide Web spend a lot of marketing dollars on getting visitors to their website. When they think of a "landing page," they dump their visitors right onto their home page.  This is not the best use of advertising and marketing dollars.  This is all part of the website optimization process. When you spend a lot of money on getting visitors to your website, you want to determine where your visitors will land as a result of your ad. Th [...]
By | 2017-08-09T14:17:16+00:00 August 9th, 2017|Marketing 101|Comments Off on Landing Pages – Real Landing Pages

Ten Great Book Description Headlines and Why They Work

Ten Great Book Description Headlines and Why They Work How You Can Dominate Amazon With These Amazon Book Descriptions Here I list just the headline without the name of the book or the author because I want you to just focus on the headlines. Naturally, a headline can go hand in hand with the books title, but I am presenting this way for simplicity. So without further delay, here 10 great headlines from real authors on Amazon   Can One Great Presentation Make You Rich? T [...]
By | 2018-01-14T16:18:58+00:00 August 3rd, 2017|Sales Copy Strategies|Comments Off on Ten Great Book Description Headlines and Why They Work

Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Don’t Let Your Customer Download a Preview of Your Book  Without Getting Their Info That’s the deal you make with your customer. “You give me your name and email, I will give you a preview of my book.” Your sales page is what gets them excited about your book. You need to have your audience make that commitment. Your email list will sell more books than anything else. (And don’t forget that your book is that gateway to your higher level services). Too many authors offer a book preview [...]
By | 2017-07-24T15:01:10+00:00 July 24th, 2017|Self-Help Author Marketing|Comments Off on Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info

Why Your Book Isn’t Selling on Amazon and Elsewhere

Why Your Book Isn’t Selling on Amazon and Elsewhere Your book isn’t selling on Amazon is because of the belief that a fancy title and a snazzy book cover—in which you spent several hundred dollars on—will sell the book. Or the false belief that you just need to send more and more people to your book and they will buy. No. The reason your book isn’t selling is because you’re not selling your book. And to sell your book, you need a sales pitch. I know it’s like sleazy or something [...]
By | 2017-07-12T08:10:50+00:00 July 12th, 2017|Self-Help Author Marketing|Comments Off on Why Your Book Isn’t Selling on Amazon and Elsewhere

Things to Watch Out For When Outsourcing Your Project Online

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas).  You can try: Guru.com, Base Camp, Huddle and Elance.   Elance(now Upwork) Elance is probably one of the first and most popular places to outsource your website project to offshore developers.   There are certainly many pitfalls to this process as well. Some Quick Tips about s [...]
By | 2017-07-09T14:14:20+00:00 July 9th, 2017|Marketing 101, Self-Help Author Marketing|Comments Off on Things to Watch Out For When Outsourcing Your Project Online

Lotto, Powerball, Twitter and Facebook

So what is this post about? I will tell you.  First you have to hear a quick story. Since I have castigated Twitter for some time on a number of recent posts, someone recently asked me why I would criticize Twitter if I had a profile on Twitter.  The answer lies in the Powerball / Lotto Theory. To win at Powerball, you have to be in it to win it.  If you buy one ticket you increase your chances of winning tremendously versus not playing at all.  No one is going to call you up to say that y [...]
By | 2017-06-15T15:19:59+00:00 June 15th, 2017|Marketing 101, Sales Copy Strategies|Comments Off on Lotto, Powerball, Twitter and Facebook

More Choices, Less Satisfaction: Could Hurt Your Business

Did you know that the more choices you offer, the less satisfaction your customer will have with the choice he or she makes?  It is true and is the subject of Barry Schwartz’s book: The Paradox of Choice, Why More is Less. This is not going to evaluate the book at all but more to talk about my personal experience with L.L.Bean.  I hope you will be able to take way something (in a marketing your business) from my story.  If you are in business for yourself and offer products and services yo [...]
By | 2017-06-09T14:11:52+00:00 June 9th, 2017|Sales Copy Strategies|Comments Off on More Choices, Less Satisfaction: Could Hurt Your Business

Tools like Unbounce and Leadpages will only get you so far

There are now powerful tools to create really great landing pages. I’ll discuss a few in moment, but tools alone will not get you the riches you desire. Because as you will see, we’ve had all sorts of tools in the past, but many of us have failed to make them work for us. First, we had websites, and everyone thought “If we build it, they’ll come.” But did they? Probably not. And if they did, did you sell anything? Probably not. I’m pessimistic because the vast majority of online bus [...]
By | 2017-06-01T12:25:28+00:00 June 1st, 2017|Marketing 101|Comments Off on Tools like Unbounce and Leadpages will only get you so far

How to Love Junk Mail

If you are a business owner and you are involved in doing your own marketing such as magazine ads, marketing postcards and e-mails, do not ignore the junk mail that you get from other businesses.  Cherish them.  Getting junk mail is your best marketing education and a great for finding new prospects.  You should relish it and bring it on.  For two main reasons: #1 You have just found a new prospect to put on your mailing list. #2 You can learn from these mailings and see how they have affect [...]
By | 2017-05-09T14:04:48+00:00 May 9th, 2017|Marketing 101|Comments Off on How to Love Junk Mail