Blogging: An Essential Part Of A Successful Business
There has been an ongoing debate whether blogging is still relevant today in the age of social media marketing. We’re here to say that it doesn’t matter if you’re a small business or a multinational company, having a blog is an important part of your online content marketing strategy.
There are plenty of reasons for this – like the fact that you can use a free blogging platform like WordPress for the awesome blogs – but today we are only going to focus on a few.
First of all, having a blog automatically gives you the opportunity to create content that is relevant to your customers. You can use this as an additional marketing tactic to attract traffic to your website. Or you can make it a cornerstone for the rest of your social media platforms.
You may want to create accounts on Facebook, Twitter, Instagram and the rest of the popular social media platforms, so you can post their links to your blog articles with some relevant visuals. This gives your social followers a reason to click through to your website.
You can also increase your SEO and SERP. The key to beating out all your competitors in the search engine results page is to have a fresh content. And that means is posting things on your blog.
In these posts, you can use keywords and then list them along with topics and categories you want your business to be found for. Both keywords and topics on your website are important tools by which all search engines can find your site when people search for these keywords.
Next, you can position your brand as an industry leader, with some well written articles. If you try to post topics that fit in well with your market and display your knowledge along the way, you are at the same time marketing your skills for your business, product or service too.
You are building trust as well. The more you show you are knowledgeable in your field, the more likely consumers will trust you to supply them with what they need.
These are all useful things you can do with a blog for your business. Since all consumers like to be informed, they are going to appreciate that you are the one sharing all this information with them.
Check out this FREE infographic:
The State of Blogging Industry 2018