Monthly Archives: January 2018

//January

Why I Recently Paid $47 For a 37 Page eBook

I recently paid $47 for a 37 page eBook. And you know what? It was worth it. Why? Because it solved my most immediate problem. And that’s the trick of being successful in selling your products—whether it’s in print or interactive. You need to solve an immediate and pressing problem. Before I go into how you can do this, I will tell you the quick story that led me to buy a 37 page eBook for $47. I run ads on Facebook and I was having trouble complying with their Adve [...]
By | 2018-01-31T16:53:49+00:00 January 31st, 2018|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |

How Self-Help Authors Can Turn Their Published Books Into Cash Machines

How Self-Help Authors Can Turn Their Published Books Into Cash Machines   If you’re a published author, you know all the hard work you put into writing your book and getting it published—whether it’s with a publisher or self-published. You spent many months writing your book. And then rewriting your book. And then editing your book. And you probably enlisted the help of many people to get your book in saleable condition. You hired a professional editor to really make your [...]
By | 2018-01-18T22:33:54+00:00 January 17th, 2018|Categories: Marketing 101, Self-Help Author Marketing|Tags: , |

How Life Coaches Can Make Big Money

How Life Coaches Can Make Big Money   The best way to get lifelong clients for life coaching is to create an information product that introduces your services. There are many advantages of selling an information product versus just selling a book on Amazon. Putting together an information product takes less time to put together than a book. An e-book or a regular book has a strict format, so it takes a bigger thought process to put it together. This is why so many life coaches [...]
By | 2018-01-12T20:17:11+00:00 January 9th, 2018|Categories: Marketing 101|

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon

Why Good Sales Copywriting Won’t Be Outsourced Anytime Soon   We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, Expedia, Priceline, [...]
By | 2018-01-12T20:18:59+00:00 January 2nd, 2018|Categories: Marketing 101, Why I Do What I Do|