Monthly Archives: October 2017

//October

Why Creating a Total Package is Much Better Than Selling an E-book

Why Creating a Total Package is Much Better Than Selling an E-book   You may have heard that selling an e-book on your own website is like saddling a dinosaur for your morning commute. Well, you heard right. Those days are long gone. But that doesn’t mean your audience still doesn’t want what you have to offer, and it doesn’t mean you still can’t make lots of money selling your information on your website. I say out with the e-book and in with the Total Package. Elsewhere on this [...]
By | 2017-10-31T12:28:05+00:00 October 31st, 2017|Categories: Self-Help Author Marketing|Tags: |

Seven Take-Aways from AWAI 2017 Boot Camp

Seven Take-Aways from AWAI 2017 Boot Camp I recently attended a conference for direct response copywriters in Delray Beach, Florida. There was about five hundred people there  (or at least that’s what they tell me). Trip-wires: Trip-wire. Offer something where you may take a loss just to get them on your list or create an account with you. As an example, Perry Belcher of Digital Marketer said people would look at your price on your website and then go to Amazon to see if it is av [...]
By | 2017-12-27T06:34:03+00:00 October 29th, 2017|Categories: Sales Copy Strategies|

How to Turn Your Self-Help Book Into an Information Product

How to Turn Your Self-Help Book Into an Information Product If you’ve written a self-help book, then you’ll want to create an information product from that book. Why? Because that’s where the big money is (aside from speaking, coaching and consulting). More about that later. What is an information product? It’s basically the same information that’s in your existing self-help book but presented in different forms of media. Back in the day when information products were s [...]
By | 2017-12-27T06:30:46+00:00 October 24th, 2017|Categories: Self-Help Author Marketing|Tags: |

How to Sell More Self-Help Books On Amazon Without Banging Your Head Against The Amazon Wall

How to Sell More Self-Help Books On Amazon Without Banging Your Head Against The Amazon Wall The first step in selling more books on Amazon is to stop looking at all the blogs and videos that show you how to sell more books on Amazon. Why? Because everyone else is doing the same thing! You need to look at this whole thing in a completely different way, and in this blog post, I will introduce to that new way of thinking that will enable you to sell tons more books on Amazon or wherever else you [...]
By | 2017-10-21T11:50:29+00:00 October 21st, 2017|Categories: Self-Help Author Marketing|Tags: |

Why Book Titles Are Important and How To Get More Readers

Why Book Titles Are Important and How To Get More Readers The best way you can people’s attention and get them to buy is to offer a clear benefit in your title. Let’s look at four titles by Dale Carnegie. Quick & Easy Way to Effective Speaking How Stop Worrying and Start Living How to Develop Self-Confidence & Influence People by Public Speaking How to Win Friends & Influence People   This first title has the lowest numbers of reviews, and I can see [...]
By | 2017-12-27T06:28:36+00:00 October 10th, 2017|Categories: Self-Help Author Marketing|Tags: |

Why Shark Tank, the TV Show, Gives a Boost to All Contestants

Why Shark Tank, the TV Show, Gives a Boost to All Contestants   The pitches on Shark Tank, to the viewer, are a lot like infomercials. This is the magic of the participant’s success whether they get money of not. Each participant or contestant is able to make a pitch, not only to the sharks, but also to the general public. They are able to describe their target audience… how their product solves a problem… who will benefit… how they benefit and so on. That’s what an infomercial [...]
By | 2017-10-03T17:02:08+00:00 October 3rd, 2017|Categories: Self-Help Author Marketing|Tags: |