Monthly Archives: October 2017

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Why Creating a Total Package is Much Better Than Selling an E-book

Why Creating a Total Package is Much Better Than Selling an E-book   You may have heard that selling an e-book on your own website is like saddling a dinosaur for your morning commute. Well, you heard right. Those days are long gone. But that doesn’t mean your audience still doesn’t want what you have [...]

By | 2017-09-20T12:30:58+00:00 October 31st, 2017|Self-Help Author Marketing|Comments Off on Why Creating a Total Package is Much Better Than Selling an E-book

Seven Take-Aways from AWAI 2017 Boot Camp

Seven Take-Aways from AWAI 2017 Boot Camp I recently attended a conference for direct response copywriters in Delray Beach, Florida. There was about five hundred people there  (or at least that’s what they tell me). Trip-wires: Trip-wire. Offer something where you may take a loss just to get them on your list or create an [...]

By | 2017-11-13T16:32:28+00:00 October 29th, 2017|Sales Copy Strategies|Comments Off on Seven Take-Aways from AWAI 2017 Boot Camp

How to Turn Your Self-Help Book Into an Information Product

How to Turn Your Self-Help Book Into an Information Product If you’ve written a self-help book, then you’ll want to create an information product from that book. Why? Because that’s where the big money is (aside from speaking, coaching and consulting). More about that later. What is an information product? It’s basically the same information [...]

By | 2017-11-13T16:33:00+00:00 October 24th, 2017|Self-Help Author Marketing|Comments Off on How to Turn Your Self-Help Book Into an Information Product

How to Sell More Self-Help Books On Amazon Without Banging Your Head Against The Amazon Wall

How to Sell More Self-Help Books On Amazon Without Banging Your Head Against The Amazon Wall The first step in selling more books on Amazon is to stop looking at all the blogs and videos that show you how to sell more books on Amazon. Why? Because everyone else is doing the same thing! You [...]

By | 2017-11-13T16:33:09+00:00 October 21st, 2017|Self-Help Author Marketing|Comments Off on How to Sell More Self-Help Books On Amazon Without Banging Your Head Against The Amazon Wall

Why Book Titles Are Important and How To Get More Readers

Why Book Titles Are Important and How To Get More Readers The best way you can people’s attention and get them to buy is to offer a clear benefit in your title. Let’s look at four titles by Dale Carnegie. Quick & Easy Way to Effective Speaking How Stop Worrying and Start Living How to [...]

By | 2017-09-20T08:34:39+00:00 October 10th, 2017|Self-Help Author Marketing|Comments Off on Why Book Titles Are Important and How To Get More Readers

Why Shark Tank, the TV Show, Gives a Boost to All Contestants

Why Shark Tank, the TV Show, Gives a Boost to All Contestants   The pitches on Shark Tank, to the viewer, are a lot like infomercials. This is the magic of the participant’s success whether they get money of not. Each participant or contestant is able to make a pitch, not only to the sharks, [...]

By | 2017-10-11T14:07:49+00:00 October 3rd, 2017|Self-Help Author Marketing|Comments Off on Why Shark Tank, the TV Show, Gives a Boost to All Contestants