Ten Great Book Description Headlines and Why They Work
How You Can Dominate Amazon With These Amazon Book Descriptions
Here I list just the headline without the name of the book or the author because I want you to just focus on the headlines. Naturally, a headline can go hand in hand with the books title, but I am presenting this way for simplicity.
So without further delay, here 10 great headlines from real authors on Amazon
This is a great headline not only because it asks a question, but it is also very specific.
It focuses on ONE (Great Presentation). Whenever you can get specific in your headline, you will immediately get attention.
It raises the curiosity factor by actually stated only “One.” If the headline had asked if ten presentations could make you rich, you would immediately believe it and move on. But since the claim is that only ONE presentation can make you rich, then you’ll have to see it to believe it..
The second part of the headline is great, too… because who doesn’t want to be rich?
Anytime you use the word “exposes,” it immediately gets attention because people assume you are exposing something no one else knows. People want the inside track and have an edge on other people.
Again, this title is specific by the use of ONE as in “one of the most profitable…”
BTW, this book has 559 customer reviews with a 99.6% five-star rating.
This headline clearly gets you to challenge your thinking. Because we all assume that to own a big real estate building with apartments, you need to be Donald Trump or somebody. But this headline forces us to read more to see exactly what the headline is talking about.
Anytime you can challenge someone’s thinking, you’ve got a winner.
“Think no one reads these emails? Think again.”
This is a long headline, but it really grabs your attention for several reasons.
Number one, it talks about interviewing the world’s greatest financial minds. People love these types of books because it’s not just ONE person’s opinion. It’s the opinion of the many (i.e. world’s greatest financial minds). This concept is what made Napoleon Hill’s book so famous—he interviewed many 19th century greats including Andrew Carnegie.
Also, in the beginning of this headline, there is a very specific number. It’s not just some or many of the world’s greatest financial minds, it’s in fact “fifty of the world’s greatest financial minds.” This solidifies the validity of this claim. Vague words like “many” or “a bunch” would not get the trust of the audience because so many people often make those claims.
The next item in this headline that really grabs your attention is the “step-by-step playbook.” People like to be taken by the hand and shown how to do something.
The #1 complaint that I see about dieting books is that “there isn’t enough recipes.” People want step-by-step instructions to do just about everything. It makes our lives easier. If you can incorporate the words “step-by-step” or a similar concept, you will get people’s attention immediately.
I won’t get too detailed about the rest of the headline but take notice of the words “journey” and “transform.” These are very powerful words when it comes to persuading people to read your book description.
Another very long headline, but if you got 1,222 customer reviews with an average rating of four-and-a-half stars, then you’re doing something right. So let’s break this down.
When you can get people to say “YES” as they are reading your headline, you’ve got yourself a winner.
I can check these off in my mind as I read the headline:
- Yes, I want to be “toned, lean and strong”
- Yes, I want to do all that “as quickly as possible”
- Yes, I would like all those benefits “without crash dieting, good genetics or wasting ridiculous amounts of time in the gym”
- Yes, I’d like to not waste “ridiculous amounts of time”
- Yes, I’d like to not waste “money on pills and powders”
- And of course, I want all these benefits “regardless of [my] age.”
By checking those off in my head, I am captivated. There is not one thing in that headline that I don’t want. It just goes to show that sometimes you can’t make a headline too long.
And then there is the strong call-to-action that is conditional upon you saying “YES” to all of the above items. Okay, I guess I will “want to read this book.” In other words, if you agree to all the stuff that was mentioned and all the stuff you said “YES” to, then you really have no other choice BUT to read this book.
That’s the real power of a well written headline.
This headline lacks the hyperbole that the previous two headlines have, but it still works even in its subtlety. Let’s break it down.
- People want clear and simple instructions. People don’t read non-fiction books for their enjoyment. They read books to solve a problem, so when this book states “a very clear explanation,” that immediately gets your attention. It’s fast and easy,
- It states clearly what the book is about (making up for the lack of explanation on the cover and the design of the book. This book, unlike the books above, didn’t have a subtitle. It was just titled The Fundraising Rules, so a clearly stated explanation of what this book was about was necessary in the headline).
- This headline provides credentials and who this book is for with this line: “…written by a person who has been on both sides of the fundraising process as a venture capitalist, angel investor and venture-backed startup founder.”
For those who are interested in fundraising, this headline provides enough to make you want to read the rest of the book description.
This is a very transformative headline.
It makes me want to read more of the book description to see how I can change my life. The name of the book is “Mastering Amazon Ads”. Three simple phrases make for a high involvement book description.
Most authors want their book writing experience to change their lives. Some have a very vague idea of how that is going to be done, but this simple headline does just that. It shows people how their lives will change.
First, authors want to change their lives. And then they understand that they need to build their brand. But first they have to find their readers. Very simple.
This is actually the title of the book, but I included it here because I thought it was very good, and it reads like a headline. There’s a lot to learn here.
The first few words grab your attention. Anytime you can tell someone that your book is NOT like everyone else’s, you have your audience’s attention. They will at least keep reading.
So, “The counterintuitive online formula” is a real attention getter. Words like “discover” and “exactly” solidify the interest because people are looking for something new. After all , they are trying to solve a problem. So, solving a problem means discovering something new. And people want easy, so “exactly” expresses that emotion nicely.
And of course who doesn’t want to find out what their customers really want… create a huge fan base… and take their business to the next level?
With a title like that, this author doesn’t need a strong headline in the book description.
This headline is from a book called, End of Jobs (not Steve Jobs, by the way). The headline is great because it’s something we can all agree on. Now, making controversial and counterintuitive statements gets attention, so does a very direct and honest statement that is already thought about by most people.
A very famous copywriter and self-help guru from the early part of the twentieth century said, “Always enter the conversation already taking place in the customer’s mind.”
This headline clearly does that especially after reading the title, “The End of Jobs. Money, Meaning and Freedom without the 9-to-5.”
People feel this every day—technology and globalization is changing our livelihoods. We want solutions.
Other than the credentials, here’s why this title works. First it claims to have a “contrarian view.” As mentioned above, people are looking for something new and different.
They heard “all the other stuff before.” They are looking “for that missing piece” that will make their lives better, make them wealthy, etc. This headline clearly shows new and different without saying, “new and different”. “Bold and contrarian” is essentially new and different. See if you can come up with words that say “new and different.”
As mentioned in other titles and in my FREE Guide, people are alerted when they are challenged, and the challenge here is “for anyone truly ready for success.” That’s a challenge to us, so we are going to read the rest of the book description to see what this all about. I was just challenged by not being “truly ready for success.”
Ash Waechter is a sales copy writer who specializes in helping authors and speakers sell more books and products.