Monthly Archives: June 2017


Lotto, Powerball, Twitter and Facebook

So what is this post about? I will tell you.  First you have to hear a quick story. Since I have castigated Twitter for some time on a number of recent posts, someone recently asked me why I would criticize Twitter if I had a profile on Twitter.  The answer lies in the Powerball / Lotto Theory. To win at Powerball, you have to be in it to win it.  If you buy one ticket you increase your chances of winning tremendously versus not playing at all.  No one is going to call you up to say that y [...]
By | 2017-06-15T15:19:59+00:00 June 15th, 2017|Categories: Marketing 101, Sales Copy Strategies|

More Choices, Less Satisfaction: Could Hurt Your Business

Did you know that the more choices you offer, the less satisfaction your customer will have with the choice he or she makes?  It is true and is the subject of Barry Schwartz’s book: The Paradox of Choice, Why More is Less. This is not going to evaluate the book at all but more to talk about my personal experience with L.L.Bean.  I hope you will be able to take way something (in a marketing your business) from my story.  If you are in business for yourself and offer products and services yo [...]
By | 2017-06-09T14:11:52+00:00 June 9th, 2017|Categories: Sales Copy Strategies|

Tools like Unbounce and Leadpages will only get you so far

There are now powerful tools to create really great landing pages. I’ll discuss a few in moment, but tools alone will not get you the riches you desire. Because as you will see, we’ve had all sorts of tools in the past, but many of us have failed to make them work for us. First, we had websites, and everyone thought “If we build it, they’ll come.” But did they? Probably not. And if they did, did you sell anything? Probably not. I’m pessimistic because the vast majority of online bus [...]
By | 2017-06-01T12:25:28+00:00 June 1st, 2017|Categories: Marketing 101|Tags: , , |