Monthly Archives: June 2017

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Lotto, Powerball, Twitter and Facebook

So what is this post about? I will tell you.  First you have to hear a quick story. Since I have castigated Twitter for some time on a number of recent posts, someone recently asked me why I would criticize Twitter if I had a profile on Twitter.  The answer lies in the Powerball / [...]

By | 2017-09-20T08:35:48+00:00 June 15th, 2017|Marketing 101, Sales Copy Strategies|Comments Off on Lotto, Powerball, Twitter and Facebook

More Choices, Less Satisfaction: Could Hurt Your Business

Did you know that the more choices you offer, the less satisfaction your customer will have with the choice he or she makes?  It is true and is the subject of Barry Schwartz’s book: The Paradox of Choice, Why More is Less. This is not going to evaluate the book at all but more to [...]

By | 2017-09-20T08:36:15+00:00 June 9th, 2017|Sales Copy Strategies|Comments Off on More Choices, Less Satisfaction: Could Hurt Your Business

Tools like Unbounce and Leadpages will only get you so far

There are now powerful tools to create really great landing pages. I’ll discuss a few in moment, but tools alone will not get you the riches you desire. Because as you will see, we’ve had all sorts of tools in the past, but many of us have failed to make them work for us. First, [...]

By | 2017-09-20T08:36:24+00:00 June 1st, 2017|Marketing 101|Comments Off on Tools like Unbounce and Leadpages will only get you so far