Monthly Archives: May 2017

How to Love Junk Mail

If you are a business owner and you are involved in doing your own marketing such as magazine ads, marketing postcards and e-mails, do not ignore the junk mail that you get from other businesses.  Cherish them.  Getting junk mail is your best marketing education and a great for finding new prospects.  You should relish [...]

By | 2017-09-17T09:26:17+00:00 May 9th, 2017|Marketing 101|Comments Off on How to Love Junk Mail

How FREE Offers Can Mean Huge Profits

My Pen Story Several years ago, I was at a small-business expo in Raleigh, North Carolina where I was assailed by a vendor of a real estate agency. This excitable man was convinced that I needed a free pen: “Here!” he said, pushing his promotional, logo laden pen into my face. “No, thanks,” I said [...]

By | 2017-09-17T09:27:05+00:00 May 2nd, 2017|Sales Copy Strategies|Comments Off on How FREE Offers Can Mean Huge Profits