Monthly Archives: March 2017

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3 Reasons Why You Should Think Twice About Your Amazon Book Description

1) Better Reviews – Meeting Expectations. The number one reason why you get a bad review on for your book on Amazon is because the book didn’t meet you customer’s expectations. Go ahead, and read the reviews. You’ll see a clear pattern. The book didn’t live up to the hype. Either the cover, the title [...]

By | 2017-09-17T09:31:50+00:00 March 31st, 2017|Sales Copy Strategies|Comments Off on 3 Reasons Why You Should Think Twice About Your Amazon Book Description

Why Great Customer Service Can Mean Money in the Bank

I recently was looking into Squarespace to develop a new website for myself. You’ve probably seen the Super Bowl ad with John Malkovich. I had new product to launch, so I was looking for alternatives to WordPress. Since I had used an online development tool before (Unbounce for landing pages), I seriously considered Squarespace. I [...]

By | 2017-09-17T09:32:56+00:00 March 30th, 2017|Sales Copy Strategies, Self-Help Author Marketing|Comments Off on Why Great Customer Service Can Mean Money in the Bank

Close Your Twitter Account Today

If you’re not actively using your Twitter account, you should probably close it. Having a Twitter account that isn’t active just makes you look bad. Since many businesses don’t actively update their website with any content with a date on it, I will personally confirm whether a business is still alive by going to their [...]

By | 2017-09-17T09:33:50+00:00 March 30th, 2017|Marketing 101|Comments Off on Close Your Twitter Account Today

Why You Should Use Long Copy in Your Ads

Think about this for a moment. Think about the last time you went to a salad bar at a restaurant…was there an expectation of you eating the whole salad bar? No! You were expected to pick and choose ONLY the items you wanted. Some lettuce leaves, a few tomatoes here and there, a crouton and… [...]

By | 2017-09-26T11:09:02+00:00 March 30th, 2017|Sales Copy Strategies|Comments Off on Why You Should Use Long Copy in Your Ads

Why You Need a Direct Response Copywriter

The internet has made everything into direct response marketing. Mass media like television was all about building a brand. They wanted to build a brand in your mind, so you will remember that brand when you go shopping at the store sometime later. But today everything is instantaneous. When you shop online, you are looking [...]

By | 2017-09-17T09:35:30+00:00 March 20th, 2017|Why I Do What I Do|Comments Off on Why You Need a Direct Response Copywriter

Why Good Copywriting Won’t Be Outsourced Anytime Soon

We all know from history that the best of skills become obsolete at one time or another. Here’s a quick list of skillsets (and their replacements) that these people probably thought would go on forever—and the reason why they’re gone today: Tailor/Seamstress—Mail order, cheap clothes, casual wear, fat people Telegraph/Telephone Operator—automated switch boards Travel agents—Orbitz, [...]

By | 2017-09-17T09:36:33+00:00 March 19th, 2017|Sales Copy Strategies, Why I Do What I Do|Comments Off on Why Good Copywriting Won’t Be Outsourced Anytime Soon