Monthly Archives: February 2017

//February

Why I Like to Think CompUSA Went Out of Business

Why I Like to Think CompUSA Went Out of Business The operative word here is “think” because this is the narrative I hope is true. It all started back in 1997. Computers and the internet were starting to hit the mainstream, and there weren’t many stores when I was living in Dallas that specialized in computers. But CompUSA did, and it seemed like they had a thriving business. One incident (or actually two) had led me to believe that was the reason for their downfall. On one fateful day, [...]
By | 2017-12-27T06:11:44+00:00 February 21st, 2017|Categories: Why I Do What I Do|Tags: , , |

Why I Do What I Do Pt. 1

This section (Why I Do What I Do) will get back to the meaning of the term “blog.” For those who don’t know, the word “blog” is a derivative of the word “weblog” as in “web” + “log.”  And the word “log” as defined in Oxford’s dictionary means an accounting of what happened as in a ship’ s log or a pilot’s log. Star Trek fans have heard of the ”captain’s log” as reported by Captain Kirk, or the “ship’s log” as reported by others: (Ex. “Ship's log, st [...]
By | 2017-02-20T09:32:20+00:00 February 20th, 2017|Categories: Why I Do What I Do|

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages

How For-Profit Colleges & Universities Can Dramatically Increase Conversions on Their Landing Pages   There are over 33 areas of improvement that colleges and universities that could implement to dramatically increase their landing page conversions. However, I’m only going to discuss seven of those here. Have one focus.   If you think prospective student’s attention span is low as it can get, just give them more than one thing to think about—then you really have a problem. [...]
By | 2017-02-11T11:12:00+00:00 February 11th, 2017|Categories: Sales Copy Strategies|