Monthly Archives: November 2016

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Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

The sad reality (for authors, that is) is that barely any Amazon book descriptions have a call-to-action for their books. Why? Because most of the time these blurbs (or book descriptions) are written by the author themselves or by someone doesn’t know anything about direct response copywriting. If we learned anything from the advent of [...]

By | 2017-09-17T09:43:14+00:00 November 18th, 2016|Sales Copy Strategies|Comments Off on Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

Bad Advice on Keeping Your Amazon Book Description Short

I’ve read some bad advice on writing an Amazon book description by an author of eight books, and that advice was to keep your book description on Amazon to less than 150 words. Why was this advice given? Who knows? But it’s bad advice. The person reading your book description on Amazon is about to [...]

By | 2017-09-17T10:51:48+00:00 November 18th, 2016|Sales Copy Strategies, Self-Help Author Marketing|0 Comments