Yearly Archives: 2016


Why Calls-to-Action Are So Important to Your Amazon Book Descriptions

The sad reality (for authors, that is) is that barely any Amazon book descriptions have a call-to-action for their books. Why? Because most of the time these blurbs (or book descriptions) are written by the author themselves or by someone doesn’t know anything about direct response copywriting. If we learned anything from the advent of sales landing pages is that you need a call-to-action to make a sale. A sales landing page is a direct response medium. In other words, you want people to res [...]
By | 2016-11-18T14:35:47+00:00 November 18th, 2016|Categories: Sales Copy Strategies|Tags: |

Bad Advice on Keeping Your Amazon Book Description Short

I’ve read some bad advice on writing an Amazon book description by an author of eight books, and that advice was to keep your book description on Amazon to less than 150 words. Why was this advice given? Who knows? But it’s bad advice. The person reading your book description on Amazon is about to BUY a book that they will READ, so sparing them more reading is NOT the strategy you should be using here. People who buy books aren’t afraid to read, but they are afraid of buying the WRONG b [...]
By | 2016-11-18T10:39:37+00:00 November 18th, 2016|Categories: Sales Copy Strategies, Self-Help Author Marketing|Tags: |

Audio-Quiznos Grossing Me Out

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By | 2016-10-09T14:49:32+00:00 October 9th, 2016|Categories: Audio|

Seven Ways to Market Your Brick & Mortar Business on the Internet

Seven Ways to Market Your Brick & Mortar Business on the Internet Every small business owner wants high volume traffic to their web site.  For some online businesses there are many strategies that can be employed (which will not be discussed here).  But for Brick & Mortar businesses there are other strategies that need to be taken into consideration.  Here are seven such powerful strategies to market your local business one the internet.  Enjoy. Get on Google Maps: It’s Fre [...]
By | 2017-12-27T06:06:13+00:00 October 9th, 2016|Categories: Sales Copy Strategies|